Group Head - Copy

Job Title: Group Head - Copy

Location:

Experience:

Reports to:

Department:

About Mad Men Marketing

Mad Men Marketing

they write the reason it matters.

About the Role:

Mad Men Marketing

conceptual thinking, executional sharpness, and creative leadership

If you can pitch to a CMO in the morning and polish a Reel script by lunch—you’ll feel right at home.

Key Responsibilities:

• Conceptualise and write copy across all formats—ATL, BTL, digital, social, video, brand film, product narrative
• Collaborate with art directors, designers, and strategists to craft compelling creative campaigns
• Lead the copy development across 360° campaigns: TVCs, digital videos, social content, print, websites, influencer briefs, and scripts
• Craft brand voice and ensure consistent tone across platforms and formats
• Guide, mentor, and review work from junior and mid-level writers
• Participate in client presentations and pitch discussions with strategic and creative clarity
• Own key campaigns end-to-end—from brief to release
• Bring cultural fluency, originality, and contextual creativity to all writing assignments

You’ll Fit Right In If You:

• Can write

  long-copy manifestos and 6-second bumper ads

  with equal impact
• Have deep experience writing for mass-market Indian brands and understand tiered consumer language shifts (English, Hindi, Hinglish)
• Are comfortable leading brainstorms, giving feedback, and building a strong writing culture
• Have a pulse on trending formats—from meme copy and reels to OOH and product storytelling
• Take creative responsibility seriously and believe in idea-first, format-smart writing

Must-Have Skills:

• Strong conceptual ability + a portfolio with campaigns that worked
• Experience managing teams and multitasking across live briefs
• Comfortable writing video scripts, brand taglines, social media calendars, and digital campaigns
• Ability to adapt tone for different verticals—FMCG, B2B, personal care, parenting, wellness

Why Join Us?

we don’t just sell products—we sell perspective.

We care about your voice as much as we care about your vocabulary.

great chemistry

If you're mad enough then apply to us by sending in your CV to hr@madmen.in.