Creative Strategist

Creative & Content Strategist

• Content Blueprint & Storytelling:

  Develop comprehensive

  Creative Briefs

  and

  Narrative Outlines

  for all video (Reels, TikTok) and carousel content, explicitly defining the hook, problem/solution logic, product value proposition, and call-to-action (CTA).

• Logic and Flow Oversight:

  Review all content outlines and drafts to ensure a

  clear, logical progression

  that respects the viewer's attention span and delivers a cohesive message, eliminating confusing tangents or weak conclusions.

• Content Strategy & Performance:

  Lead the development of the monthly content calendar based on brand pillars, product launches, market trends, and performance data. Ensure content is strategic, timely, and aligned with measurable business objectives (e.g., traffic, engagement, conversion).

• Creator Coaching & Feedback:

  Act as the first-line editor and mentor for our junior content creators. Provide clear, constructive feedback on drafts to elevate their technical execution, scriptwriting, and adherence to the strategic brief.

• Trend Identification & Iteration:

  Continuously monitor social platforms (TikTok, Instagram, YouTube Shorts) for emerging trends, competitive moves, and content formats. Translate these insights into actionable briefs that maintain brand voice and logical consistency.

• Brand Voice & Consistency:

  Establish and maintain rigorous

  Content Guidelines

  to ensure a consistent tone, visual style, and message across all output, reinforcing our unique skincare brand identity.

• [3+] Years of proven experience

  as a Creative Strategist, Content Manager, or Senior Copywriter in an agency or fast-paced DTC/e-commerce environment. Experience in

  Beauty, Skincare, or Wellness

  is a significant plus.

• Content Creation expertise:

  to come up with content strategy and storyline you must must have had experience actually creating content and marketing

• Exceptional Storytelling Acumen:

  A demonstrated ability to craft narratives that transform product features into emotional benefits, especially for short-form, mobile-first video content.

• Data-Driven Creative:

  Proficient in using social media analytics and performance metrics (e.g., CTR, watch time, engagement rate) to inform and refine creative hypotheses.

• Strong Leadership & Communication:

  The ability to articulate complex strategies simply, and provide clear, motivating direction to a creative production team.

• Deep Platform Knowledge:

  Expert-level understanding of content best practices, formats, and native features on key platforms (e.g., Instagram Reels, TikTok, YouTube).

• Portfolio Requirement:

  Must include examples of

  Creative Briefs, Content Strategy Documents, or Script Outlines

  used to guide creative teams.