Creative Strategist

Open positions – Creative Strategy - Mumbai

Influencer.in is a leader in the Influencer marketing industry in India, combining Technology with Creativity to help brands collaborate with 70,000+ creators. Influencer.in is a team of 40+ team members and aims to target Rs. 400 cr in Gross revenue by 2026. It’s an initiative of India's fastest-growing digital agency, Social Beat with 300+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTaka, Clubhouse, and industry-specific platforms. We aim to create the benchmark product in India for the influencer and creator economy. Our clients include Meta, Youtube, Flipkart, boAt, HDFC Bank, Thomas Cook, Unilever, Emami and leading consumer brands in the country.

Desired Skills

• Have an understanding of the influencer ecosystem and stays up to date with emerging trends

• Craft effective strategies for brands to achieve their influencer marketing goals

• Create and deliver influencer briefs and messaging guidelines

• Keep the team up-to-date on the influencers trends – rising stars, emerging trends, best practices

• Experiencing across channels, and facilitating posting on Instagram, Youtube, TikTok, Snapchat, email lists, blogs, and more

Experience

• 1-3 yrs of experience in a similar role at an agency

• Demonstrate knowledge in the areas of social and influencer strategy

• Ideated campaigns in influencer marketing for brands

• Knowledge of influencers as per brand fit

• Understand how to curate insights basis market/consumer research

• You need to have strong relationship skills, knowing how to professionally and positively manage relationships and communications.

• Actively engage with social media, perhaps even with some experience of your own in content creation and influencer engagement.