Creative Strategist

Key Responsibilities

Creative Strategy & Planning

• Develop end-to-end creative strategies for brand campaigns, product launches, drops, and performance marketing.
• Translate business objectives into strong creative narratives across platforms (Instagram, YouTube, Meta, Google, Website).
• Build creative frameworks and content pillars aligned with brand positioning.

Consumer & Market Insights

• Deeply understand target audience behavior, trends, and cultural moments to inform creative direction.
• Analyze competitor creatives, category trends, and platform best practices to identify opportunities.

Campaign & Content Direction

• Lead creative ideation for launches, drops, festive campaigns, and always-on content.
• Define messaging, hooks, formats, and storytelling angles for ads and organic content.
• Collaborate with designers, videographers, and copywriters to ensure strategic consistency.

Performance-Led Creative Optimization

• Partner with performance marketing teams to create high-impact ad creatives.
• Analyze creative performance (CTR, CVR, ROAS, engagement) and iterate concepts accordingly.
• Own A/B testing frameworks for creatives and formats.

Creator & UGC Strategy

• Define creator briefs and UGC directions aligned with campaign goals.
• Identify scalable content formats from creators that can be repurposed for ads and brand content.

Cross-Functional Collaboration

• Work closely with Brand, Content, Growth, Product, and Social teams.
• Ensure creative output aligns with brand tone, launch timelines, and commercial priorities.