Creative Lead

Senior Creative Lead

What you’ll do

• Own the creative direction for social across IG, YouTube, Facebook & X—end to end from idea → script → shoot → edit → publish.
• Build thumb-stopping content pillars (reels, explainers, promos, UGC, live commerce) that ladder up to business goals.
• Lead concepting for campaigns, launches, and creator collabs; turn insights into platform-native ideas.
• Oversee influencer/creator programs—shortlist talent, brief them, co-create content, and measure ROI.
• Partner with writers, designers, editors, production & account teams to ship consistently excellent work.
• Review, refine, and approve output; maintain brand consistency while experimenting with new formats.
• Use data to iterate—A/B test hooks, CTAs, edits; report what worked and what we’ll try next.

You’re someone who

• Brings 3–5 years in social/content/influencer/creative roles (agency experience preferred).
• Is fluent in visual + verbal storytelling and knows how to connect creative to KPIs (reach, engagement, CTR, view-through, cost-per-view, conversions).
• Understands youth culture, gaming/esports, tech, memes, and trend cycles—and knows when not to chase them.
• Is a doer and a leader: you can brief clearly, give actionable feedback, and roll up your sleeves when needed.

Nice to have

• Experience in photography, video direction, or art direction.
• Comfort with live shoots, studio setups, and creator-led productions.
• Relationships with creators/talent agencies; experience in lifestyle/tech/culture spaces.

Tools you’re comfy with

• Adobe CC (Premiere/After Effects/Photoshop), CapCut, Figma, Google Workspace/Notion/Asana (or similar), Meta Business Suite/YouTube Studio; basic analytics literacy.

CTC

• 7-10 LPA, depending on the experience

Location & working model

• On-site from our New Delhi office (full-time).
• Email your portfolio + CV to dennis@thegoodvibes.co.in (CC: aakanksha@thegoodvibes.co.in).

Include a short paragraph on why we should hire you and 2–3 links to work you’re proud of.