We are looking for a Creative Lead who can own and elevate all creative communication of our Micro-Content Vertical
This role sits at the heart of how we acquire, engage, and retain users. Your creative decisions directly influence our North-Star metrics. You will translate shows into high-performing ad creatives, design visual storytelling systems, and guide the creative pipeline across video, narration-driven promos, in-app experiences, cliffhanger variations, and more.
You will lead a team of producers, editors, and designers, shaping a creative culture that thrives on testing, iteration, and storytelling discipline.
Key Responsibilitites
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Lead Creative Strategy for User Acquisition
- Develop and own the creative strategy for performance marketing, ensuring all video and visual communication ladders up to aligned metrics.
- Build creative narratives that serve paid channels including Facebook, Google, Moloco, and in-app inventory.
Translate Shows Into High-Performance Creative Assets
- You will oversee the full creative workflow for micro-drama promos:
- Watch and break down entire shows to identify high-point episodes, cliffhangers, emotional reversals, and ad-friendly moments.
- Supervise creative variation cycles
- Ensure promos follow the structured pipeline and achieve scale post-performance testing.
Build a High-Velocity Creative Testing System
- Partner with the Performance Marketing Team to understand channel behaviour and align creatives to ROI signals.
- Translate early data signals into fast creative iteration (new variations, tighter cuts, stronger narrations, better cliffhangers).
- Maintain a repository of ad insights to drive repeatable creative success across shows.
Cross-Functional Collaboration
- Work closely with:
- Promo Writers for story breakdown and scripting
- Editors for pacing, tension-building, narrative clarity
- Graphic Designers for presentation-ready in-app assets
- Align creative strategy with team goals across new users, reactivation, and engagement.
Creative Leadership & Quality Control
- Set the creative tone for promos, ensuring they reflect platform voice, narrative intent, and emotional hooks.
- Review scripts, cuts, and designs with a high bar on storytelling, clarity, and performance outcomes.
- Mentor and upskill creative teammates
Experience
- 5-8 years in creative strategy, content marketing, digital storytelling, or video-led performance marketing.
- Experience working with high-volume ad creative pipelines, media-heavy environments, or entertainment/content companies.
Skills
- Strong storytelling instincts especially for short-form, high-hook, cliffhanger-driven content.
- Deep understanding of mobile-first performance creatives.
- Ability to break down narrative content and identify promotable micro-moments.
- Hands-on familiarity with video editing workflows (you don t need to edit but must direct).
- Ability to direct & critique typography, graphics, layout, and show presentation.
- Comfort working with data signals and performance dashboards.
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
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