Content Writer

Role Summary

We’re looking for a SaaS-focused Content Writer who can translate product capabilities into clear, high-converting marketing content. You’ll create and maintain content across website pages, pitch decks/presentations, blogs, social posts, whitepapers, and other marketing collaterals—while ensuring everything is SEO-ready, on-brand, and built to drive pipeline.

Key Responsibilities

Website & Product Content

• Write and optimize homepage, product pages, solution pages, landing pages, use-case pages, and FAQs
• Convert complex SaaS workflows into simple, benefit-led messaging with strong CTAs
• Maintain consistency in tone, terminology, and product narrative across the site

Decks & Presentations

• Build crisp, structured copy for sales decks, partner decks, and internal product decks
• Turn raw inputs (features, flows, notes) into story-led slides with sharp headlines and scannable bullets
• Collaborate with design to ensure copy fits slide constraints and visual hierarchy

Blogs, Thought Leadership & Whitepapers

• Write long-form content such as blogs, guides, case studies, POVs, and whitepapers
• Create content that’s educational, credible, and aligned to keyword strategy and funnel stage

Social & Marketing Collaterals

• Write content for LinkedIn posts, carousels, ad copy, emailers, one-pagers, brochures, and product explainers
• Repurpose long-form content into short-form assets without losing clarity or intent

Research, Insights & Storytelling with Data

• Conduct qualitative and quantitative research to strengthen content credibility and persuasion
• Source, validate, and organize industry statistics, benchmarks, and market insights from reliable public and internal inputs
• Build a structured “insight bank” (topic-wise stats, claims, supporting proof, and usable angles) for fast reuse across assets
• Connect data points into clear narratives—linking problems, impact, and product outcomes—to support storytelling in webpages, decks, and long-form content
• Work closely with stakeholders to interpret findings and translate them into audience-relevant messaging

SEO & Content Optimization

• Create SEO-friendly content with keyword mapping, internal linking suggestions, and metadata (title tags, meta descriptions)
• Research keywords by utilizing SEO tools
• Refresh existing pages/posts based on ranking, intent shifts, and product changes
• Work with SEO/Performance teams to align content with acquisition goals

Required Skills & Experience

• 1-4 years of content writing experience (SaaS / B2B tech preferred)
• Strong ability to write for multiple formats: web, decks, blogs, ads, and whitepapers
• Solid understanding of SEO fundamentals (search intent, keyword usage, on-page structure, topical clusters)
• Ability to simplify technical concepts into business value for non-technical decision makers
• Strong research skills, structured thinking, and attention to detail
• Comfortable working with product, design, sales, and leadership stakeholders
• Ability to deliver AI-free, original content writing aligned to brand tone and internal review standards

Tools You Should Be Comfortable With

• SEO & research: Google Keyword Planner, Google Search Console, Semrush/Ahrefs/Ubersuggest, Google Trends
• Content & editing: Google Docs/MS Word

Nice to Have

• Experience writing for product-led growth (PLG), onboarding, or in-app messaging
• Familiarity with SaaS funnels (awareness → consideration → conversion) and ICP-based messaging
• Experience creating case studies, comparison pages, and competitive positioning content
• Basic understanding of analytics (GA4 basics, page performance, conversions)