Content Writer

We’re Hiring: Content Writer (6 to 12 Months Experience)

[CTB SOLUTIONS ]

Key Responsibilities

Content Strategy & Creation

• Develop content strategies aligned with our overarching marketing goals to engage and nurture our target audience
• Produce high-quality, SEO-optimized content across various channels, including blogs, social media, email campaigns, and product pages
• Create compelling copy that resonates with audience personas and adheres to our brand guidelines
• Support content ideation, campaign planning, and content calendars in collaboration with cross-functional teams

SEO & Performance Optimization

• Implement on-page and off-page SEO strategies to enhance organic traffic and rankings
• Perform keyword research, competitive analysis, and content audits to identify content gaps and opportunities
• Leverage analytics tools (Google Analytics, SEMrush, Ahrefs) to track content performance and optimize for higher CTR, engagement, and conversion rates

Cross-Channel Content Distribution

• Repurpose content for different formats and platforms (blogs, newsletters, social media, case studies) to drive cross-channel engagement
• Collaborate with the social media team to craft high-performing posts that maximize reach and build community
• Help align content with the buyer’s journey: Awareness, Consideration, and Decision stages

Content Testing & Iteration

• Use A/B testing and other data-driven methods to assess content effectiveness and refine copy
• Monitor user behavior and KPIs to iterate on content and refine messaging strategies based on performance metrics
• Stay up to date with industry trends and emerging content formats to continuously innovate

Collaboration & Communication

• Work closely with designers, developers, and SEO specialists to optimize landing pages, email campaigns, and other digital assets
• Communicate content performance insights and recommendations to stakeholders and refine strategies for better ROI
• Contribute to brand storytelling efforts, ensuring consistency across all customer touchpoints
  

Ideal Candidate Profile

Experience:

Skills:

• Strong understanding of content marketing strategy and SEO fundamentals
• Expertise in writing persuasive copy that drives conversions and brand loyalty
• Familiarity with CMS tools (WordPress, HubSpot, etc.) and content performance tools (Google Analytics, BuzzSumo, SEMrush)
• Ability to tailor content to various stages of the buyer’s journey and different audience personas
• Knowledge of content repurposing and multi-channel marketing

Soft Skills:

Bonus:

Ready to join us?

[hr@ctbsolutions.biz]

Let’s create high-impact content that converts and drives growth! 💡

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