🚀 We’re Hiring: PPC Specialist (1 Year Experience) 🚀 Are you a data-driven marketer with a passion for paid search and social advertising? Join our team at CTB Solutions and help us drive growth through smart, targeted campaigns! Key Responsibilities Campaign Strategy & Planning Conduct in-depth keyword research and audience analysis to inform campaign structure Develop and maintain campaign plans, including budgets, timelines, and performance goals Stay current on platform best practices and emerging paid‐media trends Google Ads Management Set up and launch Search, Display, Shopping, and YouTube campaigns Craft compelling ad copy and design assets that reflect our brand voice Implement and optimize bidding strategies (Manual CPC, Enhanced CPC, Target CPA/ROAS) Monitor Quality Scores, CTRs, conversion rates, and CPAs—adjust bids and targeting as needed Run regular A/B tests on headlines, descriptions, extensions, and landing pages Meta Ads Management (Facebook & Instagram) Create and manage Awareness, Consideration, and Conversion campaigns in Meta Ads Manager Define custom/lookalike audiences using pixel data and CRM integrations Design and test ad formats (carousel, video, collections) and messaging strategies Optimize for CPM, CPC, and Cost per Conversion Troubleshoot pixel and API‐based conversion tracking Performance Monitoring & Optimization Generate daily/weekly/monthly performance reports via Google Analytics, Google Ads & Meta Ads Manager Analyze data to uncover trends, opportunities, and underperforming segments Refine keyword lists, adjust budgets, and tweak creative to maximize ROI Collaboration & Communication Partner with designers, copywriters, and developers to build high-converting landing pages Coordinate with SEO, content, and email teams for cohesive cross-channel campaigns Present insights and recommendations to stakeholders Testing & Experimentation Plan and execute structured A/B and multivariate tests across ads and landing pages Document learnings and share best practices to drive continuous improvement Compliance & Quality Assurance Ensure all ads comply with platform policies and industry regulations (e.g., healthcare) Audit account settings, tracking tags, and conversion metrics for data integrity Ideal Candidate Profile Experience: ~1 year managing Google Ads & Meta Ads campaigns Technical Skills: Google Ads, Meta Ads Manager, Google Analytics (GA4), Excel/Google Sheets Soft Skills: Analytical mindset, detail-oriented, strong communicator, self-starter Certifications (Nice-to-Have): Google Ads Search & Display, Meta Certified Digital Marketing Associate 📩 Ready to join us? Send your resume and a brief cover letter to hr@ctbsolutions.biz with “PPC Specialist” in the subject line. Let’s drive growth together! 🚀 #Hiring #PPC #DigitalMarketing #GoogleAds #MetaAds #MarketingJobs #tbsolutions Show more Show less
We’re Hiring: Content Writer (6 to 12 Months Experience) 🚀 Are you a strategic storyteller with a passion for creating content that drives engagement and conversions? Join our dynamic team at [CTB SOLUTIONS ] and help us fuel our content marketing efforts to drive measurable growth! Key Responsibilities Content Strategy & Creation Develop content strategies aligned with our overarching marketing goals to engage and nurture our target audience Produce high-quality, SEO-optimized content across various channels, including blogs, social media, email campaigns, and product pages Create compelling copy that resonates with audience personas and adheres to our brand guidelines Support content ideation, campaign planning, and content calendars in collaboration with cross-functional teams SEO & Performance Optimization Implement on-page and off-page SEO strategies to enhance organic traffic and rankings Perform keyword research, competitive analysis, and content audits to identify content gaps and opportunities Leverage analytics tools (Google Analytics, SEMrush, Ahrefs) to track content performance and optimize for higher CTR, engagement, and conversion rates Cross-Channel Content Distribution Repurpose content for different formats and platforms (blogs, newsletters, social media, case studies) to drive cross-channel engagement Collaborate with the social media team to craft high-performing posts that maximize reach and build community Help align content with the buyer’s journey: Awareness, Consideration, and Decision stages Content Testing & Iteration Use A/B testing and other data-driven methods to assess content effectiveness and refine copy Monitor user behavior and KPIs to iterate on content and refine messaging strategies based on performance metrics Stay up to date with industry trends and emerging content formats to continuously innovate Collaboration & Communication Work closely with designers, developers, and SEO specialists to optimize landing pages, email campaigns, and other digital assets Communicate content performance insights and recommendations to stakeholders and refine strategies for better ROI Contribute to brand storytelling efforts, ensuring consistency across all customer touchpoints Ideal Candidate Profile Experience: 6 to 12 months in content marketing, copywriting, or digital marketing roles Skills: Strong understanding of content marketing strategy and SEO fundamentals Expertise in writing persuasive copy that drives conversions and brand loyalty Familiarity with CMS tools (WordPress, HubSpot, etc.) and content performance tools (Google Analytics, BuzzSumo, SEMrush) Ability to tailor content to various stages of the buyer’s journey and different audience personas Knowledge of content repurposing and multi-channel marketing Soft Skills: Detail-oriented, self-motivated, and adaptable to fast-paced environments Bonus: Experience with email marketing platforms (Mailchimp, ActiveCampaign), familiarity with lead nurturing and funnel optimization 📩 Ready to join us? Send your resume and portfolio of content pieces to [hr@ctbsolutions.biz] with “Content Writer Application” in the subject line. Let’s create high-impact content that converts and drives growth! 💡 #Hiring #ContentWriter #ContentMarketing #SEOContent #Copywriting #ContentCreation #MarketingJobs #BrandStorytelling #ContentStrategy #JoinOurTeam
Position Social Media Marketing Specialist What you’ll own Strategy & Planning: Develop social media plans that hit our brand goals. Content Creation: Craft thumb‑stopping posts—text, images, and short videos. Video Editing: Turn raw clips into polished stories using Canva, CapCut, DaVinci Resolve, Premiere Pro, or similar. Performance Reporting: Track metrics, spot trends, and deliver clear, actionable insights. Trend Scouting: Stay on top of emerging formats and platform updates to spark engagement. Cross‑Team Collaboration: Work with marketing, design, and ops to keep our voice consistent. Ad Campaigns: Plan, launch, and optimize paid social, managing budgets like a pro. Community Engagement: Reply to comments, answer questions, and nurture our followers. Competitor Analysis: Keep tabs on peers and fine‑tune tactics based on what’s working. Candidate Profile You live and breathe social media trends—always curious, always experimenting. You turn numbers into narratives, using data to guide your next move. You communicate with ease, building rapport across teams and with followers. You juggle projects and deadlines without dropping the ball. You sweat the small stuff but never lose sight of the big picture. What this means is you’ll shape CTB’s online voice, push creative boundaries, and keep refining our approach for stronger results. Must‑Have Experience & Skills Bachelor’s in Marketing, Communications, or related field. ( optional ) 1 year of hands‑on social media marketing. Comfort with analytics tools (platform insights, Google Analytics) and schedulers (Hootsuite, Sprout Social, etc.). Strong writing and editing—clear, concise, compelling. Video editing chops in at least one of: Canva, CapCut, DaVinci Resolve, Premiere Pro (bonus points for more). Ready to join us? Send your resume plus links or samples of your social and video work. We can’t wait to see what you’ll create.
Responsibilities: Act as a primary source of knowledge for the RCM process, providing guidance and direction to the RCM team. Analyze revenue cycle trends and work towards improving and streamlining processes. Train team members on updated RCM procedures and guidelines. Participate in client meetings to provide expert insight into the RCM process. Resolve complex RCM issues that are escalated from team members. Develop and maintain documentation of RCM procedures and guidelines. Stay informed on changes in healthcare regulations, medical coding, and billing practices. Collaborate with other departments to ensure the integrity of the RCM process. Recommend process improvements to increase accuracy, efficiency, and revenue. Ensure compliance with state and federal regulations as well as company policies. Qualifications: Bachelor's degree in Business, Healthcare Management, or a related field. Minimum of 5 years of experience in healthcare RCM, with a proven track record in a similar role. Comprehensive knowledge of medical terminology, CPT, ICD-10, and HCPCS coding. In-depth understanding of medical billing, coding, collections, and payment posting processes. Excellent analytical and problem-solving skills. Strong communication skills, both verbal and written. Proficient in MS Office Suite and medical billing software. Experience in providing training and mentoring to team members. Understanding of state and federal healthcare regulations, including HIPAA. Ability to work independently, manage time effectively, and make decisions under pressure. Certification in medical billing or coding, such as CPC, is a plus.
As the ideal candidate for this role, you will be responsible for serving as a primary knowledge source for the Revenue Cycle Management (RCM) process, offering guidance and direction to the RCM team. You will be tasked with analyzing revenue cycle trends, aiming to enhance and streamline processes effectively. Additionally, your role will involve training team members on updated RCM procedures and guidelines, ensuring their proficiency in the field. Your expertise will be crucial in participating in client meetings, offering expert insights into the RCM process and addressing escalated complex RCM issues. It will be your responsibility to develop and uphold documentation of RCM procedures and guidelines, staying updated on changes in healthcare regulations, medical coding, and billing practices. Collaboration with other departments is essential to maintain the integrity of the RCM process, where you will recommend process improvements to enhance accuracy, efficiency, and revenue. Compliance with state and federal regulations as well as company policies will be a key focus area in this role. To qualify for this position, you should hold a Bachelor's degree in Business, Healthcare Management, or a related field and possess a minimum of 5 years of experience in healthcare RCM, demonstrating a successful track record in a similar capacity. A comprehensive understanding of medical terminology, CPT, ICD-10, and HCPCS coding is essential, along with strong analytical and problem-solving skills. Excellent communication skills, both verbal and written, are required, as well as proficiency in MS Office Suite and medical billing software. Experience in providing training and mentoring to team members, an understanding of healthcare regulations including HIPAA, and the ability to work independently, manage time efficiently, and make informed decisions under pressure are all crucial for this role. Holding a certification in medical billing or coding, such as CPC, would be advantageous.,