🚀 We’re Hiring: PPC Specialist (1 Year Experience) 🚀 Are you a data-driven marketer with a passion for paid search and social advertising? Join our team at CTB Solutions and help us drive growth through smart, targeted campaigns! Key Responsibilities Campaign Strategy & Planning Conduct in-depth keyword research and audience analysis to inform campaign structure Develop and maintain campaign plans, including budgets, timelines, and performance goals Stay current on platform best practices and emerging paid‐media trends Google Ads Management Set up and launch Search, Display, Shopping, and YouTube campaigns Craft compelling ad copy and design assets that reflect our brand voice Implement and optimize bidding strategies (Manual CPC, Enhanced CPC, Target CPA/ROAS) Monitor Quality Scores, CTRs, conversion rates, and CPAs—adjust bids and targeting as needed Run regular A/B tests on headlines, descriptions, extensions, and landing pages Meta Ads Management (Facebook & Instagram) Create and manage Awareness, Consideration, and Conversion campaigns in Meta Ads Manager Define custom/lookalike audiences using pixel data and CRM integrations Design and test ad formats (carousel, video, collections) and messaging strategies Optimize for CPM, CPC, and Cost per Conversion Troubleshoot pixel and API‐based conversion tracking Performance Monitoring & Optimization Generate daily/weekly/monthly performance reports via Google Analytics, Google Ads & Meta Ads Manager Analyze data to uncover trends, opportunities, and underperforming segments Refine keyword lists, adjust budgets, and tweak creative to maximize ROI Collaboration & Communication Partner with designers, copywriters, and developers to build high-converting landing pages Coordinate with SEO, content, and email teams for cohesive cross-channel campaigns Present insights and recommendations to stakeholders Testing & Experimentation Plan and execute structured A/B and multivariate tests across ads and landing pages Document learnings and share best practices to drive continuous improvement Compliance & Quality Assurance Ensure all ads comply with platform policies and industry regulations (e.g., healthcare) Audit account settings, tracking tags, and conversion metrics for data integrity Ideal Candidate Profile Experience: ~1 year managing Google Ads & Meta Ads campaigns Technical Skills: Google Ads, Meta Ads Manager, Google Analytics (GA4), Excel/Google Sheets Soft Skills: Analytical mindset, detail-oriented, strong communicator, self-starter Certifications (Nice-to-Have): Google Ads Search & Display, Meta Certified Digital Marketing Associate 📩 Ready to join us? Send your resume and a brief cover letter to hr@ctbsolutions.biz with “PPC Specialist” in the subject line. Let’s drive growth together! 🚀 #Hiring #PPC #DigitalMarketing #GoogleAds #MetaAds #MarketingJobs #tbsolutions Show more Show less