Content Strategist

This role is for one of the Weekday's clients

Requirements

Key Responsibilities

Social Media Content Creation

• Plan, create, and optimize engaging content for social media platforms such as LinkedIn, Instagram, X (Twitter), and others relevant to the brand.
• Develop platform-specific content formats including posts, reels, carousels, stories, short videos, and captions.
• Collaborate with designers and video editors to ensure content is visually compelling and on-brand.
• Monitor trends, audience behavior, and platform updates to continuously refine content strategy.
• Analyze performance metrics (engagement, reach, conversions) and iterate content based on insights.
  

Branded Content & Storytelling

• Own and evolve the brand's tone of voice, messaging, and narrative across all content touchpoints.
• Create branded content that communicates value propositions clearly while maintaining authenticity and creativity.
• Translate marketing campaigns, product launches, and business initiatives into cohesive content stories.
• Ensure consistency in brand messaging across organic and campaign-led content.
  

Content Strategy & Planning

• Develop content calendars aligned with marketing goals, campaigns, and audience needs.
• Conduct content audits to identify gaps, opportunities, and areas for improvement.
• Work closely with stakeholders to align content output with broader business and growth objectives.
• Support campaign planning with content ideas, hooks, and messaging frameworks.
  

Requirements & Qualifications

• 2-3 years of experience in content strategy, social media management, or branded content roles.
• Strong understanding of social media platforms, content formats, and audience engagement strategies.
• Proven ability to create compelling branded content that balances creativity and performance.
• Excellent written communication skills with a strong sense of storytelling and brand voice.
• Basic understanding of content analytics and performance measurement.
• Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.
  

What We're Looking For

• A strategic thinker with a creative mindset.
• Someone who stays curious about content trends, formats, and consumer behavior.
• A strong collaborator who can work seamlessly with design, marketing, and growth teams.
• A self-starter who takes ownership and thrives in dynamic environments.