Role Summary
We are looking for a creative, data-driven and execution-oriented Content Strategist & Creator who can own content end-to-end — from ideation and strategy to production and publishing. This role requires someone who understands the creator economy, can craft high-quality content across formats, and can drive a consistent narrative across all brand and product touchpoints.
Key Responsibilities
- Content Strategy (50%)
- Develop a monthly content strategy aligned with business priorities, creator needs, and brand positioning.
- Plan content themes, formats, and distribution across:
- Instagram
- LinkedIn
- YouTube Shorts/Reels
- Blog & Website
- Communities (WhatsApp/Telegram)
- Analyze trends in the creator ecosystem, social media, and competitors to identify high-impact opportunities.
- Build a clear content calendar with defined goals (awareness, engagement, acquisition).
- Partner with product, marketing, and creator success teams for insights and storytelling ideas.
- Content Creation (40%)
- Script, write, and produce content:
- Reels/short-form videos
- Long-form videos (explainer, tutorials, feature stories)
- Social posts for LinkedIn & Instagram
- Creator success narratives
- Website/product copy when needed
- Record and edit videos (basic editing skills required; advanced desirable).
- Ensure all content reflects tone, brand, and creator-first approach.
- Work with designers/agencies if any external support is needed.
- Performance & Optimization (10%)
- Track performance metrics (reach, engagement, retention, conversions).
- Use insights to continuously refine topics, formats, and distribution.
- Stay updated with platform algorithm changes and best practices.
Required Skills & Experience
- 4-6 years of experience in content creation + content strategy (startup or creator space preferred).
- Strong understanding of the creator economy, social platforms, and digital content trends.
- Ability to script, shoot, and edit short-form content.
- Strong copywriting skills with a storytelling mindset.
- Comfort working with tight timelines and fast-moving priorities.
- Ability to translate data into actionable content decisions.
Nice-to-Haves
- Experience working with creators or creator-led brands.
- Understanding of Video editing (CapCut, Premiere Pro, Final Cut, etc.).
- Basic design skills (Canva, Figma).
Success Metrics (KPIs)
- Growth in social engagement and reach.
- Quality & consistency of published content.
- Increase in inbound creator queries.
- Performance of monthly content campaigns.
- Reduction in dependency on external creators for brand content.
Salary: 8-10 lakhs per Annum (depends on experience level).
About Us
Peterson Technology Partners (PTP) is an Equal Opportunity Employer committed to creating a transparent, inclusive, and human-centered hiring experience.For more than 27 years, PTP has operated as a premier Information Technology (IT) staffing, consulting, and recruiting firm—built on trust, long-term partnerships, and technical excellence.Based in the Chicago suburb of Park Ridge, IL, our team of more than 500 employees and consultants is dedicated to helping every client make the best hiring decisions possible.As part of that commitment, we believe in providing clear information about how our hiring technologies work and how your data is used. The following section outlines our AI-assisted interview process and your rights as a candidate.
AI-Assisted Interview Experience (Pete & Gabi – Rebecca):
To provide a consistent, fair, and flexible experience for all candidates, we use AI-assisted tools—including our proprietary platform Pete & Gabi – Rebecca—to support parts of the interview process. These tools help us:
- transcribe interviews,
- summarize candidate responses,
- generate job-related insights
- streamline communication and scheduling.
Please note that
- AI does NOT make hiring decisions.
- All decisions are made by our human recruiters, hiring managers, or client partners.
- The AI does not evaluate facial expressions, emotions, or physical traits.
- It is used only to support fairness, consistency, and efficiency.
If you prefer a non-AI interview format, we will gladly provide an alternative.
Technical or Case Interviews (Role-Dependent):
For certain positions, you may participate in:
- a technical interview
- a coding challenge
- a case study
- a client-specific assessment.
We will always explain what to expect in advance so you can prepare with confidence.
Human Review & Selection:
Every candidate’s profile—including interviews, conversations, and assessments—is reviewed by experienced recruiters and hiring leaders.AI insights may assist with organization and evaluation, but final decisions are always human-driven.
Your Rights as a Candidate
At PTP, every candidate has the right to:
- Request a non-AI interview path
- Ask how your data is being used
- Request access to transcripts or interview recordings
- Request deletion of your AI-recorded interview
- Receive clear, timely communication
Our goal is to ensure you feel respected, informed, and supported throughout your experience
Our Commitment:
For more than 27 years, PTP has focused on putting people first—candidates, consultants, employees, and clients.We’re committed to a hiring process that is:
- transparent
- compliant
- equitable
- powered by innovative technology that enhances—not replaces—human judgment.
Welcome to the future of hiring at Peterson Technology Partners.We’re excited to learn more about you
Equal Employment Opportunity
Peterson Technology Partners is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, national origin, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.
