Content Strategist

Job Title: Content Strategist

Job Description:
We are looking for a dynamic and creative Content Strategist to lead our content and branding initiatives across all channels. The ideal candidate will be responsible for shaping our brand narrative, driving content strategy, and ensuring consistent brand messaging to support business growth and customer engagement.

Key Responsibilities:

• Develop and execute a comprehensive content and brand strategy aligned with overall business and marketing objectives.
• Create and manage content calendars for web, social media, email, and other digital and offline channels.
• Define and maintain a strong, consistent brand voice and messaging across all touchpoints.
• Collaborate with design, marketing, and product teams to produce high-quality, impactful content that reinforces brand identity.
• Optimize content for SEO, website performance, and audience engagement.
• Analyze content performance metrics and brand impact, using insights to guide future strategy and improve ROI.
• Lead initiatives to strengthen brand positioning and increase brand awareness.
• Stay updated on market trends and competitor activities to ensure the brand remains relevant and differentiated.

Requirements:

• Proven experience as a content strategist, brand strategist, or in a similar content leadership role.
• Strong understanding of branding, digital marketing, and content distribution.
• Excellent storytelling, writing, and editing skills.
• Ability to balance creative vision with data-driven decision-making.
• Experience managing cross-functional teams and working in fast-paced environments

Interested candidate can share Updated CV/ Resume at bhakti@dr.store.in

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Location:

• Hiranandani Estate, Thane, Maharashtra (Preferred)

Work Location: In person