Content Specialist

Description

Brief Job Overview

The position is a non-supervisory position in our Digital Marketing team. This position is responsible for creating and/or customizing content and artwork for marketing assets like emails, advertisements, social media posts, infographics, flyers, brochures, presentations, etc. This position will work closely with other members of the digital marketing team, business units, internal graphic designers and communication team, regional colleagues, freelance graphic designers and agencies.

How will YOU create impact here at USP?

In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The position is critical to USP establishing a Center of excellence in Digital Marketing. The position will be responsible for:

• Content and Creatives Development: Design visually appealing graphics and artwork and use marketing-ready core content and messages to develop assets like emails, social media posts, flyers, brochures, infographics, etc. for marketing campaigns.
• Content Customization: Customize content and creatives to suit the needs of different campaigns and audience segments. Ensure all content is optimized for various digital platforms (e.g., websites, social media, email campaigns) and formats. Adapt content to fit different regional or linguistic requirements when applicable
• Collaboration:
• Work closely with content strategy specialist, campaign managers, business teams and, when applicable, regional PoCs to gather insights and feedback, ensuring assets are aligned with campaign needs.
• Maintain asset repository and share assets with regional PoCs.
• Content Review:
• Review and edit content, artwork and/or assets developed by freelancers and external agencies to ensure alignment with brand guidelines, tone, and messaging strategy
• Submit and ensure review of new content and assets by internal review committee(s)
• Performance Assessment & Recommendations: Work closely with the analytics team to assess content performance and make recommendations for further customization or adjustments
• Industry Awareness: Stay up to date with industry trends, consumer behavior, and competitor content strategies to inform content customization

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

• Bachelor’s degree in marketing, communications, graphic design, or a related field
• 5-7 years of experience in content creation and creative design. Experience of a diverse range of content types, including social media posts, google display ads, flyers, articles, case studies, white papers, infographics, etc.
• Proven experience in tailoring content to meet diverse audience needs, demonstrating adaptability in tone, style, and messaging based on different customer segments and campaign objectives
• Expertise in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools (e.g., Canva) and familiarity with content management systems
• Strong design sensibility and writing skills with the ability to adapt tone, style, and content structure for different audiences and formats
• Strong analytical skills to assess content performance and drive data-informed decisions
• Strong organizational skills with the capacity to manage multiple projects and deadlines simultaneously. Ability to prioritize tasks and ensure timely delivery of content and creatives
• Strong oral and written communication skills
• Proven track record of working across teams with minimal supervision

Additional Desired Preferences

Desired preferences are to showcase any additional preferred levels of expertise to perform the role. Reminder: any items listed in this section are not requirements nor disqualifies for candidate consideration.

• Experience in the pharmaceutical/life sciences industry with a strong understanding of pharmaceutical terminology
• Strong analytical skills to assess content performance and drive data-informed decisions

Supervisory Responsibilities

None

Benefits

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.