Content Marketing Specialist

This role is for one of the Weekday's clients

Content Marketing Specialist

Requirements

Key Responsibilities

2. Content Creation

• Content Strategy
• Develop and execute a content strategy aligned with the product roadmap, user journey, and marketing objectives.
• Ideate and produce content across the full funnel (TOFU → MOFU → BOFU → Adoption → Retention).
• Analyze competitors, trends, and audience insights to identify new opportunities and content gaps.
  

• Blogs & thought leadership articles
• Product explainers and feature guides
• Case studies and customer success stories
• Email sequences and lifecycle content
• Social media and LinkedIn posts
• Website copy and landing pages
• Long-form and short-form educational content
  

4. SEO & Organic Growth

5. Content Distribution & Promotion

6. Analytics & Insights

• Product-Led Content
• Partner with product and engineering teams to understand features deeply.
• Simplify complex concepts into engaging, conversion-oriented content.
• Create product demos, use cases, feature launch content, and how-to guides.
• Produce SEO-optimized content that improves organic traffic and search visibility.
• Conduct keyword research and build topic clusters aligned with positioning.
• Collaborate with SEO specialists for planning, on-page optimization, and audits.
• Manage content distribution across channels including LinkedIn, blogs, communities, newsletters, and email.
• Work closely with design, social, and growth teams to repurpose content.
• Track performance metrics and continuously optimize output.
• Measure effectiveness using tools like GA4, Search Console, Ahrefs, HubSpot, etc.
• Track KPIs such as traffic growth, conversions, engagement, dwell-time, and retention impact.
• Use insights to refine the content strategy and improve performance.
  

What You'll Bring

• 2-4 years of experience in content marketing or content strategy, ideally in product, SaaS, or tech.
• Exceptional writing, editing, and storytelling skills.
• Ability to translate technical information into clear, engaging narratives.
• Hands-on SEO and analytics experience.
• Comfort working with cross-functional product-led teams.
• Proficiency with tools such as Notion, HubSpot, Ahrefs, SEMrush, Canva, Figma, etc.
• Strong analytical mindset and a proactive, ownership-driven approach.
• Ability to multitask and thrive in a fast-paced environment.
  

Bonus Skills

• Experience with AI tools (ChatGPT, Jasper, Claude, etc.)
• Exposure to product marketing or GTM content
• Scriptwriting or experience collaborating with video/design teams
• Community or newsletter management
• Understanding of PLG (Product-Led Growth) frameworks
  

• A shorter JD version for job portals
• A LinkedIn hiring post
• A PDF formatted version