Content Marketing Specialist

You will be responsible for planning and executing various digital marketing campaigns including web, SMM, SEM, database marketing, email, social media, and display advertising. Your key responsibilities will include measuring and reporting the performance of all campaigns, identifying trends and insights to optimize performance, brainstorming growth strategies, collaborating with internal teams to create landing pages, and evaluating end-to-end customer experience. Additionally, you will work on optimizing user funnels, collaborating with agencies and vendor partners, evaluating emerging technologies, and providing thought leadership for adoption. Qualifications required for this position include a bachelor's or master's degree in marketing or a related field, 2-3 years of working experience in digital marketing, proven experience in leading and managing various digital marketing campaigns, experience in optimizing landing pages and user funnels, familiarity with A/B and multivariate experiments, and solid knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc. Working knowledge of ad serving tools, setting up and optimizing PPC campaigns, and familiarity with HTML, CSS, and JavaScript development would be considered an asset. The company offers a competitive salary package that is best in the industry. Please note that the Desired Candidate Profile section and the CTC details were not provided in the extracted Job Description.,