Content Marketing Manager

Core Goal

Build Pepper’s thought leadership and content engine — across written, SEO, and video — to drive demand, nurture leads, and strengthen Pepper’s brand authority.

Key Responsibilities

Thought Leadership & Executive Branding

• Develop written and video content for Pepper’s leadership (LinkedIn posts, POV videos, keynote snippets).
• Build a consistent executive thought leadership calendar.

Content Strategy & Production

• Own Pepper’s content strategy across blog, LinkedIn, gated assets, and campaigns.
• Plan, write, and repurpose content into multiple formats (blogs, reports, guides, ebooks).
• Manage interns, freelancers, and regional content support (e.g., US-based resources).

SEO Ownership

• Lead SEO strategy for Pepper (technical + content-driven).
• Build topical authority through keyword strategy, pillar content, and link building.
• Ensure SEO efforts are tied to pipeline goals.

Video Content Marketing

• Lead production of short-form and long-form videos for leadership thought leadership, campaigns, and social channels.
• Work with design/production partners to deliver high-quality video assets.

Campaign Support

• Collaborate with Demand Gen and ABM terms to create high-converting assets (case studies, whitepapers, reports).
• Build gated and nurture content that accelerates SQL conversions.

KPIs

• SEO performance (organic traffic, keyword rankings, citations in AI search)
• Content-driven pipeline contribution (downloads, MQLs, SQLs)
• Engagement on Pepper + leadership LinkedIn handles (posts, videos, shares)
• Volume and velocity of asset production.

Ideal Background

• 6–8 years in B2B content or product marketing
• Strong writing + editorial ability with proven SEO expertise
• Hands-on experience with video content production (or managing vendors)
• Background in B2B SaaS and content-driven pipeline growth
• Comfortable working cross-functionally with Demand Gen, Events, and Sales