Content Marketing Manager

Key Responsibilities:

1. Thought Leadership Strategy:

• Develop and execute a robust thought leadership content strategy to position the brand as an authority in the technology space.
• Collaborate with internal teams, executives, and industry experts to create high-value content such as white papers, case studies, webinars, blogs, and reports.
• Identify emerging industry trends and craft timely, insightful content that resonates with B2B audiences.

1. Technology Understanding:

• Leverage a strong understanding of technology trends, innovations, and business applications to align marketing efforts with industry advancements.
• Partner with product and technical teams to translate complex technical concepts into digestible, compelling marketing narratives.

1. Content Marketing & Amplification:

• Develop multi-channel campaigns to distribute thought leadership content effectively, ensuring engagement across LinkedIn, email, website, and partner platforms.
• Optimize content for search (SEO) and leverage analytics to measure and refine content performance.

1. Sales Enablement:

• Align thought leadership initiatives with sales strategies to support lead generation, nurture campaigns, and account-based marketing (ABM).
• Equip sales teams with high-impact collateral and talking points that reflect the brand's thought leadership narrative.

1. Stakeholder Collaboration:

• Build and maintain relationships with industry influencers, partners, and customers to co-create meaningful content and campaigns.
• Represent the brand at key industry events, webinars, and roundtables, both online and offline.

Required Skills and Experience:

1. B2B Marketing Expertise:

• Proven experience in B2B marketing, with a focus on content strategy and demand generation.
• Deep understanding of buyer personas, B2B sales cycles, and metrics-driven marketing.

1. Technology Acumen:

• Strong grasp of technology trends, product ecosystems, and innovations in relevant industries.
• Ability to distill complex technical concepts into clear, actionable marketing strategies.

1. Content Leadership:

• Exceptional storytelling and writing skills, with a portfolio showcasing thought leadership pieces.
• Experience in creating high-quality content tailored to C-suite and decision-makers.

1. Strategic Thinking & Execution:

• Proven ability to align marketing strategies with business goals and drive measurable outcomes.
• Proficiency in leveraging data analytics tools to assess campaign performance and ROI.

1. Collaboration & Influence:

• Strong interpersonal and communication skills, with experience managing cross-functional teams.
• Ability to work with technical teams, sales, and external agencies to deliver cohesive strategies.