Content Marketing Manager

Content Marketing Specialist – Job Description

Role Overview:
We are seeking a creative and strategic Content Marketing Specialist to develop, manage, and optimize content across multiple channels. The ideal candidate will create engaging, high-quality content that builds brand awareness, drives traffic, and generates leads.

Key Responsibilities

• Plan and execute a content marketing strategy aligned with brand goals.
• Research industry trends, target audiences, and competitors to create relevant content.
• Write, edit, and publish content for blogs, websites, social media, email campaigns, case studies, and more.
• Optimize content for SEO to improve search engine rankings and visibility.
• Manage editorial calendars and ensure timely delivery of content.
• Collaborate with design, SEO, product, and marketing teams to produce multimedia content.
• Track, measure, and report on content performance (traffic, engagement, conversions).
• Repurpose content into different formats (infographics, videos, guides, newsletters).
• Ensure brand voice, tone, and messaging are consistent across all channels.

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Proven experience (3–5 years) in content marketing, digital marketing, or copywriting.
• Strong writing, editing, and storytelling skills.
• Understanding of SEO, keyword research, and content optimization.
• Familiarity with content management systems (WordPress, HubSpot, etc.).
• Knowledge of social media platforms and digital marketing tools (Google Analytics, SEMrush, Ahrefs, Mailchimp, etc.).
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with strong analytical skills.

Preferred Qualifications (Nice-to-Have)

• Experience with video content, podcasts, or graphic design tools (Canva, Adobe Suite).
• Knowledge of paid advertising and content distribution strategies.
• Experience in D2C marketing campaigns.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person