Content Marketing Manager

About Us

What You Will Do

Strategic Planning & Content Leadership

• Define and execute content strategies aligned to business goals (pipeline acceleration, thought leadership, product launches, marketplace visibility).
• Build and manage a content calendar that balances evergreen, campaign, and product-driven content.
• Develop narratives that bring Darwinbox’s product vision, customer stories, and HR insights to life.
  

Content Creation & Execution

• Lead creation of multi-format assets including:
• Long-form: blogs, eBooks, reports, whitepapers, guides
• Mid-form: case studies, briefs, press releases
• Short-form: social media, newsletters, email content
• Video scripts and multimedia content
• Translate complex product features into value-led content tailored to HR leaders, CHROs, and enterprise buyers.
• Partner with designers and multimedia teams to create visually engaging content.
  

Research & Thought Leadership

• Conduct research on HR trends, market dynamics, and competitive landscape to inform content themes.
• Work with internal SMEs to produce authoritative, data-driven content.
• Stay ahead of industry shifts (GenAI, skill-based practices, talent platforms) and embed timely insights in content.
  

SEO & Performance Optimization

• Collaborate with the SEO team to optimize all content for search and discoverability.
• Use analytics tools such as Google Analytics, Hubspot to evaluate performance and iterate for continuous improvement.
  

Cross-Functional Collaboration

• Work closely with Product Marketing, Demand Generation, GTM leads, and Regional Marketing to align content with campaigns, launches, and revenue goals.
• Influence without authority: drive alignment on messaging and timelines across teams.
  

Global Perspective

• Adapt content strategies and messaging to suit cultural and market differences across India, SEA, MENA, U.K., and North America.
• Tailor content for diverse audiences while maintaining consistent brand voice and value articulation.
  

Who Should Apply

• Has 5–7 years of experience in B2B content marketing, preferably within SaaS or HR tech.
• Excels in multi-format content creation with a strong portfolio that demonstrates depth, clarity, and impact.
• Thinks strategically to define reasons for why and what to publish, with a business lens.
• Writes with authority and empathy for buyers, practitioners, and senior audiences.
• Is metrics-driven and comfortable with setting, tracking, and optimizing against KPIs.
• Collaborates effectively with cross-functional teams and navigates ambiguity.
• Thrives in a fast-paced, agile environment, managing multiple priorities with rigor.
  

Required Skills & Experience

• 5–7 years in content marketing for B2B / SaaS (HR tech experience is a plus).
• Exceptional writing, editing, and storytelling abilities.
• Experience with content calendars, editorial planning, and project workflows.
• Familiarity with SEO fundamentals and performance analytics.
• Strong understanding of buyer personas, content funnels, and GTM alignment.