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Rudraksh Group
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Content Marketing Executive

Content Marketing Executive

Rudraksh Group

0 - 31 years

1 Lacs

Mohali

Posted:1 day ago| Platform: Apna logo

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Skills Required

content marketing research data strategies design surveys analyze software excel spss tableau reports forecast support development pricing statistics analysis visualization power analytics communication sas healthcare crm segmentation

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary: We are seeking a detail-oriented and analytical Market Research Analyst to join our team. The ideal candidate will be responsible for collecting and interpreting data about consumers, competitors, and the marketplace. You will help the company understand market trends, customer behavior, and opportunities to improve products, services, and business strategies. Key Responsibilities: Conduct primary and secondary research to gather data on target markets, customers, competitors, and industry trends. Design and execute surveys, focus groups, interviews, and data collection strategies. Analyze qualitative and quantitative data using statistical tools and software (e.g., Excel, SPSS, Tableau). Interpret data to identify patterns, insights, and actionable recommendations. Prepare clear and compelling reports, presentations, and dashboards for internal teams and stakeholders. Monitor and forecast marketing and sales trends. Support product development, pricing strategies, and market entry decisions with data-driven insights. Stay current on industry news, innovations, and best practices in market research. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field. Proven experience in market research or data analysis (1–3 years preferred). Strong analytical skills and attention to detail. Proficiency in data analysis tools and visualization platforms (e.g., Excel, Power BI, Google Analytics, etc.). Excellent written and verbal communication skills. Ability to manage multiple projects and meet deadlines. Knowledge of statistical tools (SPSS, R, SAS) is a plus. Preferred Qualifications: Master’s degree in a related field. Experience in specific industries (e.g., FMCG, Tech, Healthcare) depending on the role. Familiarity with CRM systems and customer segmentation models.

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Content Marketing Executive