Consultant

Join Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you. You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

About the Role

The Manager – Content and PR will be responsible for leading TRAI’s end-to-end content development and communication initiatives across PR, social media, and campaigns. Reporting to the Project Manager, this role requires exceptional command over language, the ability to translate complex telecom and technology subjects into engaging narratives, and a strategic understanding of communication planning and execution.

This role functions as the Manager – Content and PR lead within the communication team and works closely with the Project Manager, agency partners, TRAI officials, and digital teams to deliver impactful, consistent, and insight-driven communication. The role demands both creativity and precision, combining strong editorial capability with stakeholder management and campaign planning expertise

Key Responsibilities

1. Content Strategy & Development

• Lead the development of content across PR, social media, website, campaigns, speeches, videos, and other communication assets.
• Craft messaging that translates complex telecom and technology concepts into accessible, engaging narratives.
• Maintain content consistency, accuracy, and tone across all materials.
• Review and approve drafts from other team members to ensure linguistic and conceptual integrity.

2. Public Relations & Media Communication

• Draft press releases, statements, media responses, and event-related communication.
• Support the Project Manager in developing PR strategies, pitches, and campaign narratives.
• Coordinate with team members for dissemination and coverage tracking.
• Own drafting briefing documents, FAQs, and post-event reports.

3. Communication Planning & Campaign Development

• Assist in conceptualizing and planning integrated campaigns that align with TRAI’s objectives.
• Collaborate with creative, research, and digital partners to ensure message synergy.
• Track campaign performance metrics and share actionable insights for future planning.

4. Stakeholder & Team Coordination

• Act as the coordination point between TRAI’s communication team, project partners, and external vendors.
• Work closely with the Project Manager to manage deliverables, approvals, and timelines.
• Supervise junior communication staff or associates to ensure quality execution and adherence to deadlines.

5. Social Media & Digital Communication (Value Add)

• Support social media planning, including content creation and performance review.
• Ensure messaging consistency across digital and traditional platforms.
• Monitor engagement metrics and propose content optimizations.
• Understanding of telecom and technology sector

Qualifications & Skills

• 5–7 years of experience in content writing, public relations, or integrated communication (preferably in telecom, technology, or regulatory sectors).
• Strong command of English — exceptional writing, editing, and storytelling skills.
• Excellent interpersonal and stakeholder management capabilities.
• Proven understanding of India’s media and digital ecosystem.
• Experience in planning and executing communication or outreach campaigns.

Why Archetype

• Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences. Part of an organization that prioritizes diversity, equity, and inclusion, ensuring a welcoming and inclusive workplace for all.
• A team that values curiosity, ambition, and kindness, fostering a supportive and inspiring work environment.
• Access to ongoing learning and development opportunities to enhance your skills and grow your career.
• Access to coaching and development programs to support your professional growth and success.
• Robust well-being plan that includes health insurance coverage and a health & wellness program.
• Take advantage of duvet days for those moments when you need a spontaneous break to rest and rejuvenate.
• Enjoy the flexibility to work from home and participate in Archetype's work-from-anywhere program.