Communications Executive

0 - 2 years

0 Lacs

Posted:4 days ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Job Title: Communication executive

Location:

Department:

Reports to:

Experience:

Type:


About the Role:

We are looking for a creative and data-driven Communications Executive to manage and execute communication campaigns across email, SMS, WhatsApp, and in-app channels. The ideal candidate will craft engaging, targeted messages to drive customer engagement, retention, and reactivation while maintaining consistent brand voice and communication quality.


Key Responsibilities:

1. Campaign Management

  • Plan, create, and execute communication campaigns (SMS, WhatsApp, Email, In-App).
  • Manage customer segmentation and targeting for personalized communication.
  • Ensure timely delivery of campaigns aligned with marketing objectives and city-level priorities.

2. Content & Creative Coordination

  • Write clear, concise, and impactful copies for various SM channels & Automation tools.
  • Work with the design team to ensure visuals and messaging align with brand tone.
  • Adapt messaging as per cohorts, cities, and driver/customer segments.

3. Analytics & Reporting

  • Monitor campaign performance and engagement metrics (CTR, conversion, opt-out, etc.).
  • Analyze data to identify patterns, optimize content, and improve campaign efficiency.
  • Share regular performance reports and actionable insights with the marketing team.

4. Coordination & Execution

  • Collaborate with city teams, marketing, and BI team to ensure smooth execution.
  • Manage tools/platforms (e.g., WebEngage, Gupshup, Infobip, or similar).
  • Maintain campaign calendars and ensure no overlaps or missed schedules.

5. Quality & Compliance

  • Ensure accuracy in content, links, and delivery timing.
  • Adhere to brand guidelines and communication tone.
  • Ensure compliance with data privacy and DLT norms for SMS/WhatsApp.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 0-2 years of experience in marketing, communication or digital marketing.
  • Strong copywriting and proofreading skills (in English; knowledge of Hindi is a plus).
  • Familiarity with tools like (WebEngage, Gupshup, Infobip, or similar).
  • Data-oriented mindset with strong analytical and reporting skills.
  • Ability to manage multiple campaigns under tight deadlines.
  • Proficiency in MS Office or Google Workspace


Key Attributes:

  • Detail-oriented and proactive.
  • Strong communication and coordination skills.
  • Ability to balance creativity with execution discipline.
  • Team player with a problem-solving attitude.


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