Communications Executive

Job Title: Communication executive

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Department:

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About the Role:

We are looking for a creative and data-driven Communications Executive to manage and execute communication campaigns across email, SMS, WhatsApp, and in-app channels. The ideal candidate will craft engaging, targeted messages to drive customer engagement, retention, and reactivation while maintaining consistent brand voice and communication quality.

Key Responsibilities:

1. Campaign Management

• Plan, create, and execute communication campaigns (SMS, WhatsApp, Email, In-App).
• Manage customer segmentation and targeting for personalized communication.
• Ensure timely delivery of campaigns aligned with marketing objectives and city-level priorities.

2. Content & Creative Coordination

• Write clear, concise, and impactful copies for various SM channels & Automation tools.
• Work with the design team to ensure visuals and messaging align with brand tone.
• Adapt messaging as per cohorts, cities, and driver/customer segments.

3. Analytics & Reporting

• Monitor campaign performance and engagement metrics (CTR, conversion, opt-out, etc.).
• Analyze data to identify patterns, optimize content, and improve campaign efficiency.
• Share regular performance reports and actionable insights with the marketing team.

4. Coordination & Execution

• Collaborate with city teams, marketing, and BI team to ensure smooth execution.
• Manage tools/platforms (e.g., WebEngage, Gupshup, Infobip, or similar).
• Maintain campaign calendars and ensure no overlaps or missed schedules.

5. Quality & Compliance

• Ensure accuracy in content, links, and delivery timing.
• Adhere to brand guidelines and communication tone.
• Ensure compliance with data privacy and DLT norms for SMS/WhatsApp.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 0-2 years of experience in marketing, communication or digital marketing.
• Strong copywriting and proofreading skills (in English; knowledge of Hindi is a plus).
• Familiarity with tools like (WebEngage, Gupshup, Infobip, or similar).
• Data-oriented mindset with strong analytical and reporting skills.
• Ability to manage multiple campaigns under tight deadlines.
• Proficiency in MS Office or Google Workspace

Key Attributes:

• Detail-oriented and proactive.
• Strong communication and coordination skills.
• Ability to balance creativity with execution discipline.
• Team player with a problem-solving attitude.