Cold Email Outreach Specialist - Lemlist Instantly

Company Description

At Webezy, we transform bold ideas into powerful web, mobile, and custom software experiences. We're on the hunt for a Cold Email & SmartLead Outreach Specialist: a master of automation and personalization, obsessed with optimizing open rates, CTRs, and nurturing cold prospects into engaged leads.

Role Overview :

We are looking for a dedicated Cold Email & SmartLead Outreach Specialist to spearhead B2B lead generation efforts through highly personalized email campaigns. This role involves managing full-cycle outreach—from technical setup and deliverability, to crafting compelling messaging, campaign execution, and performance analysis.

Key Responsibilities:

Strategy & Campaign Execution:

• Design and launch cold email campaigns using SmartLead and other tools (e.g., Apollo, Instantly, Lemlist) to reach and engage your target audience.

Technical Setup & Deliverability:

• Configure email infrastructure (SMTP, domain setup, SPF/DKIM/DMARC, warm-up sequences, alternate domains) to maximize deliverability.

List Development & Management:

• Identify, research, and segment high-potential prospects using tools like LinkedIn Sales Navigator, Apollo, and SmartLead. Ensure data accuracy and compliance with GDPR/CAN-SPAM.

Copywriting & Messaging:

• Write engaging, persuasive, and personalized email copy—including subject lines and calls-to-action—that converts.

Performance Tracking & Optimization:

• Monitor key metrics (open rates, reply rates, bounce rates, conversions) and conduct A/B testing on subject lines, content, and send times.

Collaboration & Reporting :

• Coordinate with sales and marketing teams to align campaign goals and collaborate on outreach strategies. Provide clear, regular performance reports.
• Stay updated on the latest trends, tools, and regulatory best practices to continuously improve outreach efforts.

Required Skills & Experience:

• Experience: 3+ years in cold email outreach, email marketing, or lead gen roles—especially using SmartLead or similar platforms.
• Technical Skills: Proven experience with email platform setups, deliverability tools, and authentication protocols.
• Copywriting: Strong written communication, with the ability to craft compelling and personalized emails.
• Analytical Mindset: Comfortable analyzing campaign performance and deriving actionable insights.
• Tools Proficiency: Familiar with SmartLead, LinkedIn Sales Navigator, Apollo, CRM systems (e.g., HubSpot, Pipedrive), and automation tools.
• Soft Skills: Highly organized, self-driven, and excellent at multi-tasking and cross-functional collaboration.