Co-founder and Chief Marketing Officer (CMO)
Location: Hybrid – Goa / RemoteType: Full-timeCompensation: Equity + Performance-Based CompensationStart Date: September 1, 2025About AuroVilAuroVil is a new-age real estate asset management venture. To begin with, we are focused on the hospitality industry building a full-stack platform for short-term and vacation rentals, student housing, and purpose-driven co-living for real estate partners and consumers alike. We don't own properties — we operate them smarter, with systems, automation, and trust.We’re currently active in Goa with live listings under #AuroLife, our short-term vacation rental vertical, and are preparing to scale our #AuroPrime (student housing) and #AuroTeams (co-working & co-living) models across India.We are lean, ambitious, and values-driven. If you’re ready to build something meaningful from the ground up — you’ll love it here.Role OverviewWe’re looking for a strategic, hands-on Chief Marketing Officer (CMO) to lead brand, growth, and customer acquisition across all our business verticals. This isn’t just about marketing campaigns — this is about building a movement, writing our story. You’ll shape AuroVil's voice, build digital-first funnels, lead community engagement, and position us as a category-defining brand in India’s evolving shared stay economy.Key Responsibilities🔹 Brand Strategy & Positioning- Craft and evolve the brand identity for AuroVil and its sub-brands (#AuroLife, #AuroPrime, #AuroTeams, #AuroFarms, etc.)- Ensure consistent messaging, visual identity, and tone of voice across all channels🔹 Growth Marketing & Performance- Lead demand generation, paid ads, SEO, content marketing, and email campaigns- Own conversion metrics, channel performance, and CAC-LTV optimization- Develop and execute marketing funnels for both property owners and customers. 🔹 Content & Community- Build storytelling pipelines (social media, creator partnerships, founder-led content)- Grow a community of digital nomads, students, creators, and partners- Leverage UGC, guest feedback, and local narratives to build credibility🔹 Tech-Enabled Marketing- Collaborate with the product & tech team to enable CRM flows, referral programs, booking journeys, and loyalty programs- Test, learn, iterate. Bring experimentation and analytics into everyday decision-making🔹 Leadership & Team Building- Build and mentor a lean but powerful marketing team- Collaborate closely with otyer co-founders - Contribute to strategic planning, fundraising decks, and investor updatesWhat We’re Looking For- 5–10 years of experience in growth, marketing, or brand roles — ideally in hospitality, prop tech, or consumer tech- Strong understanding of both performance marketing and organic brand building- Experience launching products, building funnels, and growing with 0-1 startups- A passion for storytelling, travel, people, and purpose- Leadership mindset — ready to roll up sleeves and build from scratch- Prior startup or entrepreneurial experience is a strong plusWhy Join AuroVil?- Founding leadership role with equity (together we will also work on creating a co-founder CTC)- Real autonomy, real impact = no red tape- Work with purpose — we're not just building a company; we're building communities- Operate from Goa or remote with flexibility- Ground-floor opportunity to shape the marketing DNA of a national brand in the makingHow to ApplyReady to help build the next big name in travel, co-living, and alternative stays?Easy Apply or email your interest to hello@aurovil.in with the subject line: "CMO Application – [Your Name]"Let’s create something meaningful, sustainable, scalable, and unforgettable together.
