Cluster Head - Tamil Nadu

Job Purpose

This role is responsible for co- planning, cascading and implementing sales operating plans to achieve targeted market share for the region through acquisition and engagement of channel partners. The role is also responsible for overseeing operations and enabling client servicing in the region with the objective of maximizing sales.

Job Context & Major Challenges

Job Context/Job Challenges

Key Challenges for the role are as follows:Increasing and maintaining the gross sales growth in a highly competitive environment and meeting the top line accountabilityFocussing on high margin products due to distributors low recall of BSLAMCTalent acquisition, motivation and retention in a highly competitive market

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Increase and sustain sales growth and AUM for the region Works with Zonal Head to finalize the business plan for the financial year based on overall organizational agendaWorks in partnership with the Channel Heads and Branch Heads to allocate sales targets to the markets within the regionStrategizes and creates a roadmap to achieve the sales targets through increase in gross sales, net sales, AAUM and SIP market shareDrives focus on high margin products while ensuring ongoing business through liquid fundsCollects market intelligence from competitors, clients and distributors to design sales strategiesKRA2 Business growth, distributor engagement and management Drives engagement for all channel partners in the regionDrives analysis to assess opportunity to engage new distributors for increasing market shareDecides appropriate pricing of specific deals based on distributor analysisProactively seeks opportunity to connect with top distributors regularly to ensure higher recallDrives addition of new SIPs to increase overall market share in the regionOversees capability building of both internal and external resources by means of regular updates and education through NIPUN initiativesOversees activation of new IFAs to ensure business through each empanelled IFAWorks closely with the marketing team to ensure increase in brand visibility and recall amongst distributorsProactively collaborates with sales enablement team to facilitate set up of Market Representatives (MRs) in emerging marketsDrives sales for emerging markets by closely monitoring business establishment and growth through MRsKRA3 Oversee business in non-metro regions with HNIs, Institutional clients and SMEs Works closely with Relationship Managers in non-metro markets to develop and retain business from HNIs, Institutional clients and SMEsActively participates in client relationships to augment salesOversees service standards and ensures continued contact with the clients through providing guidance and updates to ensure business retentionKRA4 Compliance and process improvement Ensures 100% adherence to statutory regulations and compliance requirements in the region.Enables seamless communication and coordination with CS and Ops teams at branches and HO level to ensure high service standardsDrives information updates on sales portal to ensure historical data is captured and to enable process enhancementsEnsures effective contact management with the channel partners to enable continuous sharing of product knowledgeKRA5 Team & Stakeholder Management Guides and develops team members to facilitate better client engagement, customer acquisition, and more efficient business operations, helping them achieve superior performance standardsOrganizes relevant engagement and training programs to develop teams and ensure motivation and retention of key talentProactively builds and maintains relationships with key internal stakeholders for smooth cross-functional coordination and alignment towards achievement of business objectives