Cluster Head (Retail Stores)

The Cluster Head will be responsible for driving sales, monitoring operations, and ensuring smooth functioning of multiple retail stores within the assigned cluster, which may span across one city or multiple cities. The role requires regular travel to all stores to monitor performance, coach teams, and implement business strategies. The primary focus will be on maximizing sales, improving operational efficiency, and ensuring brand standards are consistently met.

Key Responsibilities

Sales Performance & Growth

Drive sales across the cluster by achieving monthly and quarterly targets.

Push sales teams to maximize performance and meet productivity benchmarks.

Develop strategies for upselling, cross-selling, and improving customer experience.

Monitor daily, weekly, and monthly sales performance for each store.

Analytics & Reporting

Prepare and review analytical reports, including:

Average Selling Price (ASP) trend analysis.

Brand-wise sale performance reports.

Manpower productivity and manpower movement reports.

Ageing stock analysis and follow-ups on liquidation.

Share regular insights with management and recommend corrective actions.

Operational Monitoring

Conduct regular visits to ensure compliance with company policies and SOPs.

Monitor uncertainty and irregularities in:

Cash counter working and cash flow management.

Logistics management and timely supply chain execution.

Administration, customer care, and in-store service quality.

Identify gaps and implement process corrections promptly.

Team Management

Lead and manage Store Managers within the assigned cluster.

Train, mentor, and motivate sales and customer service teams.

Ensure manpower planning and optimum productivity across all locations.

Foster a performance-driven culture that aligns with company goals.

Stock & Inventory Control

Ensure proper stock planning, replenishment, and movement between stores.

Monitor fast-moving vs. slow-moving items and guide promotions or clearance strategies.

Keep strict watch on shrinkage, damages, and returns.

Required Skills & Competencies

Strong sales acumen with proven retail sales experience.

Analytical mindset with ability to prepare and interpret data reports.

Leadership with experience in managing multi-store teams.

Willingness to travel frequently (within city or across cities, as required).

Good knowledge of cash counter operations, logistics, and store administration.

Excellent problem-solving, communication, and decision-making skills.

Customer-oriented with a focus on service excellence.

Qualifications

Masters in Business Administration, Retail Management, or equivalent.

7–10 years of retail experience, with at least 3–5 years in a leadership/multi-store management role.

Experience in consumer electronics or similar retail segments will be an added advantage.

Reporting To

Regional Sales Head