Chief Operating Officer

About DAFY

DAFY is a tech-enabled, on-demand driver service redefining urban mobility in Kerala. Our mission is to provide safe, reliable, and affordable drivers for individuals and businesses — whether it’s driving someone home after a night out, assisting elderly patients, or offering valet services during peak hours. With a rapidly growing user base and expansion roadmap, DAFY is poised to scale statewide and beyond.

Role Overview

Chief Operating Officer (COO)

Key Responsibilities

• Operational Leadership

  :
• Oversee daily business operations, driver performance, customer satisfaction, logistics, and backend service delivery.

• Strategy & Execution

  :
• Translate the company vision into actionable goals and implement operational strategies to scale across new cities with minimal overhead.

• Team Building & Management

  :
• Lead and build high-performing regional and functional teams, including city managers, support staff, and operational leads.

• Technology Integration

  :
• Work closely with the tech team to improve app performance, implement new features, and ensure smooth operations via automation and tools.

• Financial Oversight

  :
• Manage operational budgets, control costs, and implement systems to improve efficiency and unit economics.

• Quality & Customer Experience

  :
• Establish SOPs and systems for consistent service delivery, complaint resolution, and superior customer satisfaction.

• Partnerships & Collaborations

  :
• Identify and build partnerships with hospitals, hospitality businesses, corporates, and other stakeholders to expand service lines (e.g., valet, hospital assistance).

• Compliance & Risk Management

  :
• Ensure all operations comply with legal and safety regulations while minimizing risk and liability.

Ideal Candidate Profile

• 3-7 years of experience in operations or leadership roles, preferably in startups, mobility/logistics, hospitality, or tech-based service platforms.
• Strong business acumen with the ability to scale operations efficiently and profitably.
• Hands-on mindset with experience in managing ground-level execution and high-level strategy.
• Excellent leadership, communication, and organizational skills.
• Experience in managing distributed teams and working in a fast-paced, dynamic environment.
• Familiarity with the Kerala market and urban mobility space is a strong advantage.