About DAFY DAFY is a tech-enabled, on-demand driver service redefining urban mobility in Kerala. Our mission is to provide safe, reliable, and affordable drivers for individuals and businesses — whether it’s driving someone home after a night out, assisting elderly patients, or offering valet services during peak hours. With a rapidly growing user base and expansion roadmap, DAFY is poised to scale statewide and beyond. Role Overview We are looking for an experienced, driven, and strategic Chief Operating Officer (COO) to join our leadership team. The COO will be responsible for managing day-to-day operations, streamlining service delivery, scaling city-wise operations, and ensuring our tech + human ecosystem runs smoothly, efficiently, and profitably. Key Responsibilities Operational Leadership : Oversee daily business operations, driver performance, customer satisfaction, logistics, and backend service delivery. Strategy & Execution : Translate the company vision into actionable goals and implement operational strategies to scale across new cities with minimal overhead. Team Building & Management : Lead and build high-performing regional and functional teams, including city managers, support staff, and operational leads. Technology Integration : Work closely with the tech team to improve app performance, implement new features, and ensure smooth operations via automation and tools. Financial Oversight : Manage operational budgets, control costs, and implement systems to improve efficiency and unit economics. Quality & Customer Experience : Establish SOPs and systems for consistent service delivery, complaint resolution, and superior customer satisfaction. Partnerships & Collaborations : Identify and build partnerships with hospitals, hospitality businesses, corporates, and other stakeholders to expand service lines (e.g., valet, hospital assistance). Compliance & Risk Management : Ensure all operations comply with legal and safety regulations while minimizing risk and liability. Ideal Candidate Profile 3-7 years of experience in operations or leadership roles, preferably in startups, mobility/logistics, hospitality, or tech-based service platforms. Strong business acumen with the ability to scale operations efficiently and profitably. Hands-on mindset with experience in managing ground-level execution and high-level strategy. Excellent leadership, communication, and organizational skills. Experience in managing distributed teams and working in a fast-paced, dynamic environment. Familiarity with the Kerala market and urban mobility space is a strong advantage.
