Chief Marketing Officer

Chief Marketing Officer

brand, content, technology, and commerce

Key Responsibilities

1. Building the Storytelling Multiverse

• Develop and execute a long-term

  brand and character strategy

  that drives relevance, fandom, and monetization
• Identify high-potential legacy and new characters, and design

  character-led brand worlds

• Create diversified revenue and engagement models across licensing, merchandising, digital content, and experiential formats
• Shift the brand from

  one-time transactions to continuous engagement

  , building always-on content loops and communities

2. Content, Platforms & Digital Growth

• Design a multi-platform presence where stories and characters live seamlessly across

  apps, digital media, OTT, gaming, and interactive formats

• Reimagine storytelling formats for a

  digital-first, mobile-native audience

• Work closely with product and content teams to build

  high-performing digital platforms

  , driven by data, personalization, and community insights

3. Tech-Forward Brand Leadership

• Champion the use of

  AI and modern marketing tech stacks

  to accelerate content creation, localization, and distribution—while preserving creative integrity
• Leverage performance marketing, CRM, and analytics to scale reach, engagement, and lifetime value
• Build systems that connect storytelling with measurable business outcomes

4. Brand Expansion & Partnerships

• Lead the transformation of the brand into a

  lifestyle and cultural platform

• Identify new growth levers through

  format innovation, regionalization, and audience expansion

• Forge high-impact partnerships with players across

  media, consumer goods, education, and lifestyle

  to embed the brand into everyday consumer life

5. Commercial & Organizational Impact

• Own marketing P&L, balancing brand investments with performance-led growth
• Collaborate closely with leadership, content, and commercial teams to align storytelling with revenue and scale
• Build and mentor a high-caliber marketing, brand, and growth team fit for a modern media business

Ideal Candidate Profile

• A natural

  storyteller with strong brand intuition

  , capable of building emotional resonance at scale
• 12–15+ years of experience across

  media, digital content, OTT, gaming, consumer brands, or entertainment ecosystems

• Proven experience in

  scaling brands in the digital era

  using performance marketing, community-building, and tech-led growth
• Deep understanding of

  Indian cultural narratives and mythology

  , combined with a modern, global aesthetic