Center Manager

Location:

Organisation:

Reporting To:

Role Overview

Centre Manager

Key Responsibilities

1. Business Growth & Enrolments (≈70%)

• Own and deliver

  student enrolment targets

  for NEET / JEE / Foundation programs
• Identify and execute

  local growth opportunities

  (school tie-ups, seminars, events, referrals)
• Build and maintain

  strong relationships with nearby schools

  , principals, teachers, and influencers
• Plan and execute

  centre-level marketing & outreach activities

  in coordination with central marketing
• Drive

  lead conversion efficiency

  through counsellor training, reviews, and follow-ups
• Ensure

  timely fee collection

  , minimise outstanding dues, and improve cash flow
• Analyse local competition and recommend pricing, offers, and program positioning

2. Centre Operations & Academic Delivery (≈30%)

• Ensure

  smooth daily operations

  of the centre including timetables, batch planning, and attendance
• Maintain

  high standards of academic delivery and student experience

• Monitor

  student attendance, performance, retention, and dropouts

• Proactively address student and parent concerns to maintain a

  zero-complaint culture

• Organise

  parent meetings, topper interactions, and review sessions

• Coordinate with faculty to ensure syllabus completion and academic quality
• Ensure compliance with Rays Education’s academic and operational SOPs

3. Team Leadership & People Management

• Lead, motivate, and manage

  faculty, counsellors, and administrative staff

• Conduct regular

  performance reviews

  and provide on-ground coaching
• Build a

  performance-driven and student-centric culture

  within the centre
• Ensure staff discipline, engagement, and retention

4. Reporting & Reviews

• Submit

  weekly and monthly operational reports

  to the COO covering:
• Enrolments & lead funnel
• Counsellor performance
• Fee collections & dues
• Student retention & dropouts
• Academic and operational issues
• Maintain accurate records and MIS as per organisational standards

Key Performance Indicators (KPIs)Business KPIs

• Enrolment growth and revenue achievement
• Lead-to-admission conversion rate
• Fee collection efficiency and outstanding control
• Local brand visibility and school partnerships

Operational KPIs

• Student satisfaction and retention rate
• Program completion and attendance levels
• Parent feedback and complaint resolution
• Staff performance, satisfaction, and retention

Overall KPIs

• Centre profitability
• Year-on-year student growth
• Local brand reputation and trust

Task & Data Ownership

The Centre Head will maintain and review:

• List of schools within a 20 km radius
• School segmentation (CBSE / State / ICSE)
• Number of science stream students in the catchment
• Batch-wise student enrolment and attendance
• Dropout and retention analysis
• Student and parent feedback

Ideal Candidate Profile

• 5–10 years of experience in

  education / coaching / centre management

• Strong understanding of

  NEET / JEE / entrance coaching ecosystem

• Proven ability to drive

  sales, enrolments, and team performance

• Excellent communication and stakeholder management skills
• Hands-on, execution-focused, and locally networked