Category Marketing Manager

Overview:

We are looking for a strategic and dynamic candidate Category Growth & Marketing position for the Fashion category to join our team at noon. This role is critical in driving category growth, enhancing market presence, and improving customer engagement through innovative marketing strategies and effective category management.

Key Responsibilities:

● Develop and implement comprehensive growth strategies for assigned categories to drive market share, revenue, and profitability

● Plan, execute, and evaluate on-app merchandising calendar and digital marketing campaigns to promote category products and drive sales

● Conduct thorough market research and analysis to identify trends, customer needs, and competitive dynamics. Use insights to inform category strategies and marketing initiatives

● Collaborate with brands to plan the product life cycle sales, from launch to end of life phase, ensuring co-marketing strategies that drive demand across each phase

● Monitor and analyze the performance of categories and marketing campaigns, using key metrics to assess effectiveness and make data-driven decisions

● Work closely with cross-functional teams, including marketing, supply, and finance to ensure alignment and successful execution of category strategies

● Manage budgets for category marketing activities, ensuring efficient allocation of resources and maximization of ROI

● Gather and analyze customer feedback to continuously improve category offerings and marketing approaches.

Qualifications:

● Bachelor’s Degree from top tier colleges, MBA preferred but not mandatory with relevant experience

● Minimum 2 years relevant e-commerce experience in category growth, marketing/merchandising or category management with marketing experience

● Strong analytical and problem-solving skills with the ability to interpret complex data and make informed decisions

● In-depth knowledge of marketing principles, digital marketing strategies, and market research techniques

● Excellent verbal and written communication skills, with the ability to present and influence at all organizational levels

● Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines

● Demonstrated ability to work effectively in a team-oriented environment and collaborate with various stakeholders