Category Marketing Manager

📢 We’re Hiring | Category Growth & Marketing Strategy Manager

📍 Location: Prabhadevi (Mumbai) | 🗓 Work Mode: [On-site]

💼 Experience: 5–8 Years | Category Growth / Brand Marketing / Strategy

📞 Contact: SHAKSHI SINGH | 📧 shakshi@skyleaf.global | 📱 7521865318

🏢 Client: Confidential (Leading Beauty & Lifestyle Platform)

About the Role:

We’re seeking a Category Growth & Marketing Strategy Manager to build annual growth plans and marketing strategies that strengthen category performance and drive consumer acquisition for a leading beauty & lifestyle platform.

Key Responsibilities:

🛒 Develop yearly category growth plans and collaborate with marketing teams to bring them to life.

📊 Analyze consumer behavior and identify insights to drive category expansion and recruit new users.

📈 Build and execute marketing strategies aligned with brand plans, market trends, and business priorities.

🚀 Partner with cross-functional teams to translate growth ambitions into actionable quarterly and monthly plans.

📣 Lead 360° communication campaigns for key brands, launches, and import/global store collaborations.

🤝 Own the user journey (onsite & offsite) and ensure best-in-class category and brand experiences.

Requirements:

✅ 5–8 years of experience in category growth, brand strategy, or marketing planning

✅ Strong business acumen and analytical ability to derive insights from data & consumer behavior

✅ Excellent project management and stakeholder collaboration skills

✅ Creative problem-solving mindset with first-principles thinking

✅ Experience in FMCG, D2C, or beauty/lifestyle brands preferred

Preferred:

⭐ Exposure to integrated brand campaigns and cross-functional strategy planning

⭐ Strong communication and influencing skills with senior stakeholders

📩 If you’re ready to lead growth strategy and build powerful brand campaigns, let’s connect!

📧 shakshi@skyleaf.global | 📱 7521865318