Category Marketing Manager

As an experienced Category Marketing Manager at Bayfield Food Ingredients in Kochi, your role will involve implementing marketing strategies, growth targets, and category-level priorities for food ingredients across multiple categories. You will be responsible for analyzing consumer behavior, market trends, and competitor activities to identify category opportunities, gaps, and emerging market needs. It will be essential for you to develop and execute category-specific marketing strategies and support sales teams with marketing materials, category insights, and product education. Experience in managing the Snacks, Culinary, and Food Service categories would be ideal for this role. Key Responsibilities: - Implement marketing strategies, growth targets, and category-level priorities for food ingredients - Analyze consumer behavior, market trends, and competitor activities to identify category opportunities - Develop and execute category-specific marketing strategies - Support sales teams with marketing materials, category insights, and product education - Manage the Snacks, Culinary, and Food Service categories effectively Qualifications Required: - 6-12+ years of experience in food ingredients, food service, or culinary category management - Expertise in B2B sales, category marketing, business strategy, and market expansion - MBA or equivalent management qualification preferred from institutions like IRMA or IIM - Strong analytical mindset, strategic planning, client management, and team leadership skills Bayfield Food Ingredients values innovation, collaboration, and driving impactful business growth. If you are passionate about building strategic food ingredient solutions for the B2B market, we look forward to hearing from you.,