Job
Description
Experience : 4.00 + years Salary : INR 1000000-1200000 / year (based on experience) Shift : (GMT+05:30) Asia/Kolkata (IST) Opportunity Type : Remote Placement Type : Full time Permanent Position (*Note: This is a requirement for Uplers) What do you need for this opportunity? Must have skills required: Klaviyo, Braze, SQL, Scripting, A/B testing, Campaign Optimization, platform-native scripting Uplers is Looking for: We are looking for a highly skilled marketing automation consultant who can act as a subject matter expert (SME), offering both technical expertise and strategic guidance. The ideal candidate will have deep experience across leading marketing automation platforms such as Braze, Klaviyo, HubSpot, Salesforce Marketing Cloud (SFMC), and others. This role demands someone capable of guiding clients on how to leverage these platforms effectively to optimize campaign performance, customer engagement, and marketing automation workflows. Key Responsibilities: Platform Expertise and Implementation: Design, configure, and optimize solutions across marketing automation platforms like Braze, Klaviyo, HubSpot, and SFMC. Develop and manage advanced scripting, segmentation, and data workflows using platform-native scripting (e.g., Liquid, AMPScript), SQL, and APIs. Integrate automation platforms with CRMs (e.g., Salesforce, HubSpot CRM) and external systems using connectors and APIs. Troubleshoot and enhance journeys, automations, triggers, and messaging flows to ensure maximum efficiency. Maintain data models, segmentation logic, and preference centers for effective personalization and targeting. Campaign Management & Deliverability: Provide best practices for campaign setup, automation, dynamic content, and A/B testing. Perform deliverability audits, IP warming strategies, and inbox placement optimization. Guide on email authentication standards (SPF, DKIM, DMARC, BIMI) to maximize deliverability. Optimize templates for responsiveness, accessibility, and engagement across channels (email, SMS, push). Monitor key metrics (opens, CTRs, bounces, unsubscribes) and recommend data-driven improvements. Strategic Consulting and Industry Best Practices: Stay current with platform updates, industry trends, and emerging technologies. Recommend new tools and automation strategies to improve campaign effectiveness and ROI. Implement governance and compliance measures for GDPR, CCPA, CAN-SPAM, etc. Create documentation, knowledge bases, and training resources for internal and client teams. Customer Engagement and Cross-Channel Strategy: Advise clients on lifecycle marketing, customer journey mapping, and engagement strategy. Provide insight into competitor strategies and trends in the digital marketing ecosystem. Design and execute multi-channel strategies (email, SMS, push, in-app, social). Assist with cross-channel attribution, audience segmentation, and personalization frameworks. Key Skills & Qualifications: 4–7 years of hands-on experience with one or more marketing automation platforms (e.g., Braze, Klaviyo, HubSpot, SFMC, or similar). Proficiency in SQL, scripting (e.g., Liquid, AMPScript), APIs, and custom integrations. Strong understanding of email deliverability, compliance, and authentication protocols. Experience integrating with Sales/Service CRMs and managing multi-channel messaging flows. Solid background in A/B testing, campaign optimization, and performance reporting. How to apply for this opportunity? Step 1: Click On Apply! And Register or Login on our portal. Step 2: Complete the Screening Form & Upload updated Resume Step 3: Increase your chances to get shortlisted & meet the client for the Interview! About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you! Show more Show less
