Business Growth Manager

About Sokin Wellness

Sokin Wellness is a modern Ayurvedic-inspired wellness brand, offering unique products like body serum candles that blend skincare with holistic healing. Our vision is to create a highly luxurious yet approachable self-care brand that resonates with Indian audiences.

We are now looking for a Business Growth Manager who can take Sokin from its current early-stage setup to high performing revenue by end of 2025 through sharp D2C scaling, retail expansion, and performance-driven execution.

Role & Responsibilities

You will act as the growth driver of the brand, responsible for:

1. D2C & Online Growth

Own end-to-end Shopify operations: website optimization, conversion funnel, retention strategies.

Scale paid ads (Meta, Google, Influencer marketing) within set ROAS targets.

Drive organic growth via SEO, social media strategy, and community building.

Build affiliate/partnership networks with relevant wellness and lifestyle platforms.

2. Retail & Distribution

Identify and onboard retail partners, wellness studios, spas, boutique stores, and luxury retailers.

Develop and execute pop-up activations and events to push retail visibility.

Build distributor/retail head networks for long-term sales growth.

3. Brand & Customer Experience

Create strategies for strong brand positioning and customer recall.

Work closely with creative/design teams to maintain an aesthetic, premium brand identity.

Analyze customer feedback, reviews, and purchase behavior to refine product-market fit.

4. Growth Metrics & Reporting

Deliver monthly revenue growth towards revenue milestones.

Track and report on key performance metrics: CAC, LTV, ROAS, repeat purchase rate.

Suggest cost optimizations across supply chain, fulfillment, and marketing.

Requirements

3–5 years of proven experience in growing a D2C brand (beauty, wellness, lifestyle, or similar).

Strong grasp of Shopify, Meta/Google Ads, Influencer Marketing, SEO, and CRM tools.

Experience in retail partnerships / offline expansion is a strong plus.

Analytical mindset – comfortable with numbers, ROI, and sales forecasting.

Hustler mentality – someone who can own targets and work independently in a startup environment.