Business Development Representative

About the Company

KnowledgeCity has been a leader in the eLearning industry for over 18 years, offering studio-prodced online training and an advanced Learning Management System (LMS). We deliver measurable results and robust ROI for our clients, earning a reputation for top-quality products and exceptional customer service. Our mission is to help companies worldwide achieve training goals and compliance standards with ease and efficiency, fostering growth and development within organizations.

Position Overview

We are currently seeking an organized and results-driven Business Development Representative to support our outbound sales efforts and contribute directly to pipeline growth. This role is essential to driving top of-funnel activity by identifying, engaging, and booking meetings with high-quality leads for our Sales teams. You will be responsible for executing outreach campaigns, following up with prospects, and maintaining a consistent flow of qualified meetings to keep the pipeline active and growing. The ideal candidate has a proven track record of consistently booking qualified meetings through outbound prospecting, with deep expertise in LinkedIn outreach strategies and a strong understanding of SaaS B2B sales fundamentals. They thrive in fast-paced environments and know how to drive meaningful pipeline growth.

Responsibilities

·       Execute outbound outreach campaigns primarily through LinkedIn and email.

·       Use LinkedIn Sales Navigator to identify and engage with ideal target prospects.

·       Craft personalized and compelling outreach messages tailored to buyer personas.

·       Manage and update lead information and outreach activities in the CRM.

·       Book qualified meetings and product demos for Sales teams.

·       Meet or exceed KPIs focused on meetings booked.

·       Conduct account-level and industry research to support targeting efforts.

·       Maintain a clean and organized pipeline of prospects and active conversations.

Required Experience and Skills:

·       Bachelor's degree in business, Marketing, or a related field.

·       2+ years of experience in outbound B2B business development, with a focus on LinkedIn and email outreach.

·       Hands-on experience using LinkedIn Sales Navigator for prospecting.

·       Proven ability to generate qualified leads and book meetings for Account Executives.

·       Excellent written communication skills with an emphasis on clarity and personalization.

·       Proficiency in CRM platforms like HubSpot, Salesforce, or similar tools.

·       Familiarity with email outreach tools (e.g. Apollo).

·       Highly organized, self-driven, and results oriented.

·       Comfortable working with KPIs such as outreach volume and meetings booked.

·       Ability to work independently in a remote environment.