Business Development Officer

Job Description

1. Lead Generation & Conversion Identify potential students through various online and offline channels. Conduct student counselling sessions and convert leads into enrolments. Maintain a CRM database and track lead status through the sales pipeline. 2. Outreach & Promotions Plan and execute seminars, webinars, and career awareness programs in schools, colleges, and tuition centres. Represent the brand at educational expos and events. Build and maintain partnerships with academic institutions and key influencers. 3. Marketing Execution Work with the central marketing team to localize campaigns. Assist in the creation and distribution of promotional materials (flyers, posters, social media content). Coordinate with the creative team to develop targeted campaigns for the region. 4. Market Analysis & Strategy Monitor competitor activity and market trends. Provide insights and feedback to enhance product offerings and positioning. Identify new marketing opportunities in the region. 5. Reporting & Coordination Submit daily, weekly, and monthly performance reports. Meet assigned targets in terms of student enrolments and outreach. Coordinate with academic, admission, and operations teams for seamless service delivery. Required Qualifications: Bachelor’s Degree in Business Administration, Marketing, or any related field (MBA preferred). 1-3 years of experience in educational marketing or sales (experience with CA/ACCA/CMA is an advantage). Proficiency in English and Malayalam (spoken and written). Knowledge of local academic institutions and market dynamics in Ernakulam. Key Skills: Excellent communication and interpersonal skills Public speaking and presentation skills Strong negotiation and persuasion skills Digital marketing awareness (social media, email campaigns) Self-driven with a target-oriented mindset Remuneration & Benefits: Competitive Salary (Based on experience) Travel Allowance Training and Career Advancement Opportunities Health & Wellness Benefits (as per company policy) Show more Show less