Job
Description
About the Client: Our client is a well-established, publicly listed company in the publishing and content solutions space, serving a wide range of clients across the education, corporate, and retail sectors. With decades of industry experience, the organization provides end-to-end solutions, including content creation, printing, and distribution—both physical and digital. Known for its innovation, scale, and client-centric approach, the company plays a crucial role in transforming how content is delivered across India and global markets. The work environment offers stability, continuous learning, and exposure to impactful projects in the knowledge and education ecosystem. Role Overview: We are seeking a dynamic and results-driven Business Development Manager to lead influencer partnerships across diverse genres and regions. The ideal candidate will bring a strong network within the influencer and creator community, along with hands-on experience in executing high-impact campaigns—particularly for product or content launches. Key Responsibilities: Identify, engage, and onboard influencers relevant to campaign objectives. Build and nurture strong, long-term relationships with influencers, agencies, and talent managers. Drive strategic influencer collaborations for book launches, author branding, and digital promotions. Utilize personal and professional networks to tap into both top-tier and niche influencers across geographies. Lead contract negotiations, deliverable planning, and pricing discussions aligned with campaign goals. Work closely with internal teams (marketing, editorial, creative) to ensure smooth execution of campaigns. Candidate Requirements: Minimum 4 years of experience in business development, influencer marketing, or creator partnerships. Strong influencer network across multiple regions and platforms. Proven track record of onboarding creators for brand/product campaigns. In-depth understanding of India’s influencer ecosystem and emerging content trends. Excellent interpersonal, negotiation, and communication skills. Self-starter with the ability to manage multiple campaigns simultaneously. A genuine passion for books, digital storytelling, and content-driven engagement is a strong advantage. Show more Show less
