Business Development Manager - PR

Job Description

Team Lead – PR Sales

As a Team Lead – PR Sales, you will be responsible for driving our PR sales function, leading a team

of sales professionals, and ensuring consistent business growth through strategic planning and

execution. With a sharp focus on retainer-based business and client retention, you will develop and

manage sales pipelines, build strong client relationships, and represent the organization at industry

events to enhance visibility and growth opportunities. This role requires excellent leadership, hands-

on sales capabilities, and a thorough understanding of the PR agency landscape.

Key Responsibilities:

 Sales Target Achievement:

Lead the team in meeting collective sales targets through strategic planning, real-time

tracking, and consistent performance monitoring. Distribute and manage individual goals,

ensuring accountability and motivation.

 Retainer Business Development:

Drive retainer business by setting up and leading client meetings focused on long-term

engagements. Target high-value monthly retainers to ensure a steady and scalable revenue

stream.

 Team Leadership & Support:

Mentor and guide the sales team by conducting training, sharing best practices, and offering

regular feedback. Promote a collaborative, high-performance culture within the team.

 Networking & Outreach:

Represent the company at key industry events and workshops to generate leads, stay

informed of market trends, and build a strong professional network. Utilize LinkedIn and

other platforms for targeted outreach and pipeline development.

 Sales Planning & Execution:

Design and implement sales strategies in alignment with market trends. Regularly report on

team performance, client activity, and opportunities for improvement to senior

management.

 Client Relationship Management:

Oversee end-to-end client engagement – from acquisition to post-sales relationship

management. Quickly resolve client concerns and maintain high satisfaction levels.

Requirements:

Experience:

 4+ years of overall experience in business development or PR sales.

 Minimum 2 years in a sales role within a PR agency.

Skills:

 Strong understanding of PR industry dynamics and sales cycles.

 Proven ability to meet and exceed ambitious sales targets.

 Excellent interpersonal, communication, and negotiation skills.

 Experience in team management and mentoring.

 Proficiency in CRM systems and sales analytics tools.

 Skilled in conducting effective client meetings and preparing persuasive proposals.

Additional Requirements:

 Strong presence at industry networking events and ability to generate leads independently.

 Adaptable to emerging trends in PR and sales methodologies.

 Strong organizational skills with an ability to manage multiple projects and priorities.

 Collaborative mindset with a drive to build team synergy and company growth.