Business Development Manager ( Digital Agency Sales )

10 - 20 years

15 - 30 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities:

  • Leverage AI tools and platforms (e.g., LinkedIn Sales Navigator with AI insights, ZoomInfo, Apollo, Outreach.io, ChatGPT-based research assistants) to identify, prioritize, and qualify high-potential accounts.
  • Use AI-driven analytics to segment accounts, personalize outreach, and optimize timing of prospect engagement.
  • Drive multi-channel prospecting (AI-powered email sequencing, intelligent calling, LinkedIn automation, social media outreach, event-trigger alerts) to consistently generate qualified meetings.
  • Nurture leads through structured cadences, engaging content, and AI-assisted personalization to increase response and conversion rates.
  • Conduct discovery calls, needs assessment, and articulate Position2s value proposition effectively to global prospects.
  • Support proposal creation and early-stage deal motions, collaborating closely with the VP of Business Development.
  • Maintain accurate and AI-optimized CRM hygiene, using predictive insights to flag high-propensity opportunities.
  • Analyze performance data (open rates, call connects, pipeline velocity) and use AI dashboards to improve prospecting efficiency.
  • Collaborate with marketing to execute account-based campaigns, tailoring messaging through AI-driven audience insights.
  • Stay updated with emerging AI tools in the sales tech stack, continuously experimenting with ways to increase pipeline creation efficiency by 2030%.

Preferred candidate profile

  • Relevant of 57 years in Services Sales, Business Development, or Inside Sales roles at digital agencies, IT services, creative service firms, or SaaS/MarTech providers with at least overall 10+ years of experience.
  • Exceptional communication is a must.
  • Proven success in building pipeline for creative/digital service firms.
  • Hands-on with prospecting tools (LinkedIn Sales Navigator, Outreach.io, ZoomInfo, AI assistants).
  • Confident, polished communicator with a global mindset.
  • Comfortable with metrics-driven sales culture.
  • Keen to grow into senior BD roles.
  • Past hands-on experience as a motion designer, copywriter, graphic designer, or client strategist will be a strong plus ensuring the candidate can better understand, position, and sell creative and tech-enabled marketing services.

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