Business Development Manager

Business Development Manager

Responsibilities

Market Research:

• Conduct market research.

Lead Generation:

• Manage LinkedIn Ads and track lead generation performance.
• Create LinkedIn Ads content.

Socials:

• Engage with prospects and clients via comments and DMs on socials.
• Make new LinkedIn connections with clients target audience.

Events:

• Source and set up speaking engagements and networking opportunities.

Performance Monitoring:

• Set up processes in the CRM for effective prospect/client engagement monitoring.
• Track lead generation, social engagement, prospecting, sales, and repeat business data.
• Ensure all prospect/client data and interactions are stored in the CRM.
• Conduct trend analysis for prospects and clients.
• Generate business development reports to inform strategy.

Client Journey:

• Implement structured follow-up processes to nurture leads and suggest services.
• Create and manage structured prospect and client engagement journeys with timelines.
• Develop and execute client and prospect feedback strategies.
• Develop and execute strategies for repeat business and referrals.
• Produce client case studies and testimonials.
• Produce client impact reports and related data.
• Develop and execute the partnerships plan.
• Re-engage clients/prospects on the quiet list by arranging calls.
• Prepare for and facilitate initial meetings and follow-ups.
• Create individual plans of action (POA) for clients/prospects.
• Book and facilitate prospect/client catch-up meetings.
• Book and facilitate client feedback meetings.

Marketing Content:

• Plan and create additional email campaigns between monthly newsletters.

Media:

• Source opportunities for articles.
• Source media/press opportunities.
• Source and apply for awards (EDI awards, Learning awards, Business awards, etc.).

Events:

• Source and set up speaking engagements and networking opportunities.

Requirements

• Experience in business development, sales, or client relationship management.
• Strong understanding of LinkedIn Ads, lead generation, and CRM tools.
• Proven ability to build and nurture relationships with prospects and clients.
• Excellent networking, communication, and negotiation skills.
• Ability to plan, track, and report on performance data to inform strategy.