Business Development Manager (BDM)

Job Description

Job Title: Business Development Manager – Yoga School Industry Location: Remote / On-site (Goa or Dharamshala) Job Type: Full-time Salary: Competitive + Performance Incentives About Us: Shree Hari Yoga is a globally recognized yoga teacher training and retreat center with branches in Goa and Dharamshala. We are committed to offering authentic yoga education, holistic wellness, and spiritual transformation through certified Yoga Teacher Training Courses (YTT), retreats, and Ayurveda programs. Job Overview: We are looking for a result-driven and self-motivated Business Development Manager with a strong background in lead generation, email communication, and digital outreach. The ideal candidate should be familiar with the yoga school industry, including international markets and student expectations. This role is crucial in expanding our global presence, building strategic partnerships, and increasing student enrollments. Key Responsibilities: Generate qualified leads through email outreach, CRM tools, and professional platforms (LinkedIn, Yoga directories, etc.). Write compelling and customized email pitches to yoga practitioners, studios, retreat organizers, and travel agencies. Identify new business opportunities and build long-term relationships with partners, agencies, influencers, and affiliate marketers. Research target markets (USA, Europe, Australia, etc.) to understand student preferences and align offerings. Manage outreach campaigns for upcoming Yoga Teacher Trainings and retreats. Collaborate with the marketing and SEO teams to optimize messaging and lead conversion. Track performance metrics and prepare regular reports on outreach and conversion. Represent the brand in online meetings, fairs, or partnerships when required. Requirements: Proven experience in business development, lead generation, or sales (2+ years preferred). Strong written communication skills, especially in email writing and outreach. Good understanding of the yoga school industry and international student behavior. Familiarity with CRM systems, lead databases, and tools like Mailchimp, Google Sheets, Notion, or similar. Ability to work independently, manage time effectively, and meet targets. A passion for yoga, wellness, and conscious living. Preferred Qualifications: Background in yoga, wellness, travel, or education industry. Experience working with international clients, especially from the US, UK, EU, or Australia. Basic knowledge of SEO, affiliate marketing, or online listing platforms like BookRetreats, Retreat Guru, etc. Comfortable working in a remote or hybrid setup. What We Offer: Opportunity to work with an internationally acclaimed yoga school. Collaborative and spiritually aligned work environment. Flexibility to work remotely or from our scenic locations in India. Incentives for performance, lead conversion, and strategic partnerships. Complimentary access to yoga classes and wellness programs. How to Apply: Please apply via Indeed or email your CV and a brief cover letter highlighting your relevant experience to (shreehariyogateam@gmail.com or WhatsApp: +91-8351068174 ) with the subject line: Application – Business Development Manager (Yoga Industry) Help Shree Hari Yoga expand its reach globally by combining your business skills with your passion for yoga. Join us in building a conscious and impactful wellness community. Job Type: Full-time Pay: ₹15,000.00 - ₹20,000.00 per month Benefits: Food provided Schedule: Day shift Language: English (Required) Work Location: In person Expected Start Date: 01/07/2025