Overview
Job descriptionThe Business Development Manager plays a crucial role indriving the growth and expansion of a company by identifying newbusiness opportunities, cultivating partnerships, and executing marketingstrategies to promote products or services. This role requires acombination of strategic thinking, marketing expertise, strongrelationship-building skills and effective written and spokencommunication skills (preferably in English).
Key Responsibilities
- Business Development:
- Identify and evaluate new business opportunities,
- markets, and partnerships.
- Develop and implement strategies for entering new
- markets and expanding existing ones.
- Build and maintain relationships with potential clients,
- partners, and industry stakeholders.
- Conduct market research to stay updated on industry
- trends and competitor activities.
- Travel to client locations to conduct meetings and
- workshops as per requirements
- Marketing Strategy and Execution:
- Collaborate with the marketing team to develop and
- execute campaigns that align with business development
- goals.
- Create and manage marketing materials, presentations,
- and proposals.
- Utilize digital marketing, content marketing, and social
- media to promote the company’s offerings.
- Monitor and analyze marketing campaign performance,
- adjusting strategies as needed to achieve objectives.
- Sales Enablement:
- Provide the sales team with tools, resources, and training
- to support their efforts in closing deals.
- Develop targeted sales pitches and presentations.
- Support sales efforts by participating in client meetings
- and negotiations when necessary.
- Cross-functional Collaboration:
- Work closely with academics, operations, and sales teams
- to ensure alignment on business goals and strategies.
- Coordinate with internal teams to ensure seamless
- execution of business development initiatives.
- Reporting and Analysis:
- Track and report on business development activities,
- marketing campaign performance, and overall impact on
- revenue growth.
- Use data to inform decision-making and refine strategies.
- Analyze and report on marketing spend and sales
- achievements
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a
- related field (MBA preferred).
- 1+ years of experience in business development, marketing, or a
- related role.
- Proven track record of successfully driving business growth and
- developing marketing strategies.
- Strong communication, negotiation, and presentation skills.
- Ability to analyze data, market trends, and customer feedback to
- inform strategy.
- Proficiency in digital marketing tools, CRM software, and analytics
Skills
Strategic thinking and planning Strong relationship-building and networking Excellent verbal and written communication Project management and organizational skills Creative problem-solving and adaptability Proficiency in data analysis and interpretationThis role is ideal for individuals who are results-driven, enjoy working in adynamic environment, and have a passion for driving business growththrough innovative marketing and business development strategies.