Business Development- ATE & T&M Solutions

About Company:

We are proud to introduce our company and showcase the wide array of solutions we bring to our customers.

Since 1997, Lubi Electronics has been a driving force empowering industries with Next-Generation solutions, helping businesses stay ahead of modern challenges and achieve success.

• Our Automation systems are designed to enhance productivity, streamline processes, and provide smart solutions that drive operational efficiency.
• In the renewable energy space, our Advanced Solar technologies are pushing the boundaries of sustainability, enabling a greener future through Customized EPC solutions.
• Meanwhile, our Reliable Control Panels ensure operational stability, delivering precision and durability for a wide range of applications across industries.

Our legacy and National Footprint

• With 25+ years of experience, we have built a legacy of excellence, continuously adapting to market needs and delivering cutting-edge technologies that optimize production processes.
• True to our tagline, “Automation for a Connected World,” we have partnered with 25 Global Brands – ensuring seamless connectivity and smarter operations.
• With headquarter in Ahmedabad, we have PAN India presence in 25 states and 4 UTs. Supported by 10 Branch Offices and Service Centers, we offer unparalleled reach and support across the country.
• Our commitment to Repair and Service Support ensures that we deliver world-class solutions tailored to diverse industries while maintaining global standards.

We are dedicated to helping industries grow and thrive in a rapidly evolving world for a sustainable future.

Discover more about our product line and services by visiting our website www.lubielectronics.com or write to us at lubi@lubielectronics.com.

Job Summary:

We are seeking an experienced Business Development – ATE & T & T&M Solutions to lead business growth in Test & Measurement (T&M) instruments and strategically cross-sell Automated Test Equipment (ATE) solutions. The ideal candidate will engage with R&D labs, manufacturing industries, educational institutions, and system integrators, identifying customer needs, delivering value-driven technical solutions, and managing the complete sales lifecycle from lead generation to closure.

Key Responsibilities:

Sales & Business Development:

• Identify, pursue, and acquire new customers for Test & Measurement (T&M) instruments and Automated Test Equipment (ATE) solutions.
• Manage the complete sales cycle — from lead generation and qualification to proposal creation, negotiation, and deal closure.
• Develop and maintain key customer accounts across sectors such as automotive, EV, electronics, defence, pharma, and academia.
• Prepare accurate sales forecasts and consistently achieve monthly and quarterly revenue targets.

Solution Selling:

• Understand customer testing requirements and recommend the most suitable T&M products and solutions.
• Collaborate with application engineers to design and deliver complete ATE systems — including hardware, software, and automation components.
• Conduct technical demonstrations, proof-of-concept trials, and deliver detailed techno-commercial presentations to customers.

Cross-Selling & Strategic Upselling:

• Analyze customer purchase patterns and identify opportunities for bundled offerings, add-ons, or ATE system upgrades.
• Promote modular tester platforms and scalable solutions for high-demand applications such as EV battery testing and PCB functional testing.

Channel & OEM Coordination:

• Coordinate with leading T&M OEMs such as Hioki, Yokogawa, Keysight, GW Instek, and Rohde & Schwarz for pricing, inventory, and technical support.
• Collaborate with premium ATE partners like Chroma and NI, as well as internal technical teams, to develop customized test solutions.
• Engage with system integrators and channel partners to expand market reach and strengthen sales networks.

Customer Relationship Management:

• Build and maintain strong, long-term relationships with R&D heads, production managers, and procurement teams.
• Coordinate post-sales support activities including calibration services, AMC contracts, and spare part management to ensure high customer satisfaction.

Required Qualifications & Experience:

Education:

• B.E./B.Tech in Electronics, Electrical, Instrumentation, or Mechatronics.
• MBA in Marketing or Technology Management (preferred).

Experience:

• 4–6 years of experience working with OEMs, research laboratories, or system integrators.
• Proven track record in solution selling, proposal development, and customer relationship management.

Technical Skills:

• Hands-on exposure to LabVIEW, NI TestBench, or Python-based test systems (advantageous).
• Strong understanding of industrial communication protocols, measurement systems, and test automation processes.
• Ability to clearly articulate complex technical solutions to non-technical stakeholders.

Benefits:

• Competitive salary package with performance-based incentives.
• Vehicle allowance or access to a company-provided vehicle.
• Professional development programs and technical training opportunities.
• Travel allowance for client visits and business-related travel.
• Opportunity to work with a market leader in the industrial automation sector.

Why Join Us?

• Lead high-impact business development initiatives in the fast-growing Test & Measurement (T&M) and Automated Test Equipment (ATE) solutions market.
• Collaborate with global OEMs and cutting-edge technology partners to deliver innovative solutions.
• Be part of a dynamic, growth-oriented team in a technically challenging and rewarding environment.

Need help ?

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