Brand Strategist

KRA Document: Brand Visualizer1. Brand Storytelling & Narrative Development

• Develop compelling narratives highlighting lab-grown diamonds as the future of sustainable luxury.
• Create multi-layered story frameworks focused on emotional resonance and scientific innovation.
• Craft consumer-centered stories addressing ethical concerns and environmental values.
• Build storylines around key brand moments, from lab creation to life celebrations.

2. Visual Aesthetics & Creative Direction

• Establish and maintain a consistent visual brand identity using modern design principles.
• Produce mood boards and style guides reflecting the brand’s blend of elegance and technology.
• Design cross-platform visual storytelling concepts and digital experiences.
• Innovate visual presentations that highlight the brilliance and uniqueness of lab-grown diamonds.

3. Tone of Voice & Brand Communication

• Define brand voice that is authentic, aspirational, ethical, and educational.
• Adapt tone of voice for diverse audiences including millennials, luxury consumers, and tech-forward buyers.
• Develop messaging hierarchies emphasizing transparency and lifestyle appeal.
• Differentiate lab-grown diamonds positively without disparaging natural alternatives.

4. Creative Route & Campaign Development

• Conceptualize 360° integrated campaigns across digital, influencer, and traditional channels.
• Develop strategies that educate while reinforcing luxury brand status.
• Create immersive storytelling experiences blending science and emotion.
• Design compelling customer journey narratives from awareness to purchase.

5. Collaboration & Implementation

• Align creative visual work with marketing goals and brand strategy.
• Partner with photographers, creators, and developers to ensure brand consistency and innovation.
• Collaborate with product teams to weave storytelling into design and packaging.
• Present creative pitches with strategic rationale to internal stakeholders.

6. Technical Proficiency

• Proficient in Adobe Creative Suite and digital visualization tools.
• Understanding of platform-specific visual needs (e.g. Instagram, Pinterest).
• Able to develop brand guidelines and visual systems across media.

7. Strategic & Creative Thinking

• Translate abstract ideas into impactful visual storytelling.
• Maintain balance between creative vision and market insights.
• Create cohesive brand expressions across formats and platforms.

8. Industry & Market Awareness

• Knowledge of lab-grown diamond industry, luxury positioning, and sustainability trends.
• Awareness of modern design, influencer marketing, and ethical luxury movements.

9. Measurable KPIs

• Visual identity consistency scores and brand recognition metrics.
• Engagement rates on visual content across social platforms.
• Brand sentiment related to storytelling and visual effectiveness.
• Performance of creative campaigns vs. conversion and awareness goals.
• Adoption and implementation of style guides across internal/external teams.

Job Type: Full-time

Work Location: In person