Posted:1 day ago|
Platform:
On-site
Full Time
● Strategy Development: Build and implement comprehensive social media strategies aligned with marketing campaigns, product launches, and seasonal trends.
● Content Planning: Oversee monthly content calendars, ensuring a strong mix of promotional, educational, and community-driven content.
● Campaign Leadership: Lead influencer partnerships, user-generated content initiatives, and digital campaigns (e.g., #FoleyGlowStories).
● Performance Optimization: Analyze platform analytics and user behavior to refine strategy and maximize engagement, reach, and conversions.
● Brand Voice & Visual Alignment: Ensure tone, aesthetics, and messaging stay consistent with Foley’s sophisticated yet relatable identity.
● 3–5 years of social media/digital marketing experience (D2C beauty/wellness a plus).
● Deep understanding of social media platforms and trending Indian digital culture.
● Strong grasp of content strategy, performance metrics, and brand storytelling.
● Familiarity with tools like Meta Business Suite, Later, Google sheets, Canva, and analytics dashboards.
● Ability to brief creative teams and lead campaigns from concept to execution.
Anantam HR
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