Brand Strategist

Company Description

Selfcraft Media is a full-service digital marketing agency dedicated to developing innovative and effective marketing strategies for its clients. The agency excels in crafting personalized campaigns tailored to meet significant business objectives. Known for its systematic approach, Selfcraft Media leverages its expertise to deliver impactful results for a diverse range of clientele.

Role Description

This is an on-site, full-time position for a Brand Strategist located in Rajkot. The Brand Strategist will be responsible for designing user-friendly interfaces, creating mockups, and ensuring seamless user experiences. Additionally, the role involves collaborating with teams to conceptualize and execute visually appealing designs, incorporating user research insights, and staying updated with design trends.

Key Responsibilities:

• Develop and execute brand strategies that align with client goals.
• Conduct market research and competitor analysis to identify positioning opportunities.
• Collaborate with creative teams to ensure consistent brand messaging across all platforms.
• Analyze brand performance metrics and recommend data-driven improvements.
• Create brand guidelines, tone of voice documents, and strategic presentations.
• Stay updated with industry trends, consumer behavior, and emerging marketing practices.

Requirements:

• Bachelor’s degree in Marketing, Branding, Communications, or related field.
• 1–3 years of experience in brand strategy, digital marketing, or related roles.
• Strong understanding of brand positioning, storytelling, and audience insights.
• Excellent communication and presentation skills.
• Creativity with a keen eye for detail and design consistency.