Brand Strategist

Job Title: Brand Strategist

Location:

Agency:

Industry Focus:

Experience:

Salary Range:

About the Role:

strategic thinker with a creative mindset

Key Responsibilities:

Brand Strategy:

• Develop and own brand positioning strategies aligned with business and market goals
• Lead brand storytelling and tone-of-voice articulation across all channels
• Identify market gaps and audience insights to shape strong communication narratives
• Collaborate with design, digital, and performance marketing teams to ensure cohesive brand messaging

Content Strategy:

• Design and execute full-funnel content strategies across digital, influencer, and offline campaigns
• Create and manage monthly content calendars with a platform-specific approach
• Lead ideation for campaigns, product launches, and seasonal content initiatives
• Oversee creative development including scripts, copy direction, and visual storytelling

Research & Insights:

• Conduct competitive analysis and audience research
• Monitor content and campaign performance, drawing insights to optimize future strategies
• Map consumer trends within fitness, wellness, and health-conscious lifestyle spaces

Team Leadership & Collaboration:

• Manage and guide internal teams including social media, creative, and influencer marketing teams
• Ensure alignment across departments and provide direction, feedback, and support for team growth
• Overall team management and leadership will be a key part of the candidate’s KRI (Key Responsibility Indicator)

What We’re Looking For:

• Minimum 4 years of experience in brand and content strategy (agency or brand side)

• Prior experience in wellness, fitness, nutrition, or ‘better-for-you’ alternatives category is essential

• A strong understanding of the

  sports nutrition

  industry will be a definite plus
• Passion or personal interest in the fitness and wellness space is highly preferred
• Excellent verbal and written communication skills
• Strong grasp of digital storytelling, content trends, and consumer journeys
• Proactive, collaborative, and comfortable working in a fast-paced environment

Bonus Points For:

• Experience working with

  sports supplement brands

  or D2C health brands
• Past involvement in influencer-led campaigns or branded content series
• A personal fitness journey or background in creating or consuming wellness content