Brand Strategist

The role of a Content Strategist at Aline Studios in Chandigarh requires a professional with over 5 years of experience who excels at merging data-driven insights with compelling storytelling. The ideal candidate will not only write and edit content but will also strategize, plan, and structure content ecosystems to deliver messages with clarity and impact. As a Content Strategist, you will be responsible for leading the voice, tone, and messaging strategy across various platforms. This includes crafting long-form articles, social media content, brand tone guides, and campaign ideas that resonate with the target audience. Your work will be supported by research, a clear sense of purpose, and a profound love for storytelling. Key Responsibilities: - Develop content strategies aligned with brand, business, and audience objectives. - Lead editorial planning and manage content calendars effectively. - Collaborate with writers, designers, and researchers to produce consistent and insightful content. - Analyze content performance metrics and optimize messaging and formats accordingly. - Ensure tone, clarity, and consistency across all platforms and content formats. - Create storytelling frameworks including brand narratives, taglines, campaigns, and web flows. The ideal candidate will possess the following qualities: - Strategic thinker with the ability to structure ideas effectively. - Experience in creating both long-form and short-form content for digital and print media. - Proficiency in interpreting performance data and refining content strategies. - Passion for language, clarity, and evoking human emotion through content. - Strong collaboration skills to work effectively with cross-functional teams. Qualifications: - 5+ years of experience in content strategy, editorial planning, or brand writing. - In-depth understanding of content systems, user journeys, and brand narratives. - Proficient in SEO principles, digital performance metrics, and UX writing. - A portfolio demonstrating strategic thinking and high-quality content execution. Desired Skills: - Previous experience in lifestyle, wellness, real estate, or luxury sectors. - Ability to confidently present and defend ideas to clients or internal teams. - Experience in mentoring junior writers and establishing scalable content systems. If you are passionate about shaping words into impactful stories and want to work in a creative environment that values clarity, truth, and beauty, we encourage you to apply for this exciting opportunity by sending your CV and 2-3 work samples to admin@alinedstudios.com. Join us in building brands that resonate with meaning, design, and emotional intelligence.,