Brand Marketing Specialist

Brand Marketing Specialist

Key Responsibilities:

Brand Development & Strategy:

• Assist in crafting and implementing comprehensive brand strategies.
• Ensure brand consistency across all marketing channels and touchpoints.

Influencer Marketing:

• Identify, vet, and establish partnerships with relevant influencers across various platforms (Instagram, YouTube, TikTok, etc.).
• Negotiate contracts and manage influencer collaborations from start to finish.
• Monitor and analyze influencer campaigns to ensure alignment with brand goals and measure ROI.

Content Creation & Campaign Management:

• Develop and manage creative marketing campaigns that integrate influencer partnerships.
• Coordinate with content creators and graphic designers to produce high-quality promotional materials.

Market Research & Trend Analysis:

• Conduct market research to identify emerging trends in influencer marketing and brand engagement.
• Analyze competitor strategies and adjust campaigns accordingly.

Social Media Management:

• Oversee social media strategy and content planning in collaboration with influencers.
• Track and report on engagement metrics to optimize future campaigns.

Event Coordination:

• Support influencer-driven brand events, product launches, and promotional activities.
• Ensure events align with the brand’s image and goals.

Reporting & Analytics:

• Prepare detailed reports on the performance of influencer partnerships and marketing campaigns.
• Provide actionable insights to refine strategies and improve outcomes.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in brand marketing, influencer marketing, or related roles.
• Proven track record of managing influencer partnerships and campaigns.
• Strong understanding of social media platforms and influencer ecosystems.
• Excellent negotiation, communication, and relationship-building skills.
• Proficiency in digital marketing tools and analytics platforms.
• Creative thinker with attention to detail and organizational skills.

Preferred Qualifications:

• Experience with

  influencer marketing platform.

• Knowledge of

  SEO/SEM

  ,

  Google Ads

  , and

  social media advertising

  .
• Familiarity with

  graphic design tools

  (e.g., Canva, Adobe Suite) for content creation.
• Prior experience in

  e-commerce

  or

  consumer goods

  industries.

What We Offer:

• Competitive salary between ₹20,000 – ₹30,000 per month, depending on experience.
• Opportunities for career growth and professional development.
• Dynamic and collaborative work environment.
• Additional benefits like performance bonuses and paid time off.